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Cover Story - February 2018

UHP Light Truck Tires: ‘A Blending of Technologies’

By: Joy Kopcha

Consumers are replacing their high performance sedans with high performance SUVs and CUVs.

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Article

Dennis McCarron: Reach ‘Younger’ to Find Technician Talent

Due to the boom of the internet, social media, and web 2.0, you are competing for the talents with every single other employer out there regardless of industry. What can be done to make sure a young, energized, and ambitious mechanically inclined young adult ends up working on cars?

High visibility clothing is a necessity whenever servicing tires on the side of our nation’s highways.
Article

Managing the Risks of Road Service

In this Modern Tire Dealer exclusive, Kevin Rohlwing covers the risks of road service. He says technicians take too many unnecessary chances when they don't exercise their right to have the driver move the vehicle. 

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