There’s a segment of your potential customers with poor credit and without cash to buy tires. That leaves you in the position of either not selling them tires or working with them to secure alternative financing.
What really separates you from the competitor down the street is the people in your building. And it’s not what they know. It’s the things you can’t teach. Do they care? Do they listen? Do they act like they want to make things right?
The competition is predictable. The needs of customers is understandable and predictable. But Wayne Williams says how your store or stores operate can't be predictable. That predictability must be re-strategized.