The Evolution of Winter Tires

By: Bob Ulrich

True or false: A tire with the 3-Peak Mountain Snowflake symbol stamped on the sidewall is always a winter tire. The answer is false: A winter tire must be branded with the symbol, but that alone doesn’t make it a winter tire.

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Godfrey Williams, left (with Barry Steinberg), looks for the cause of a banging noise the driver complained about. He determined a lower control bushing was the culprit, and sent the client a video of the complete multi-point inspection. Courtesy of Clark Goodpaster/Direct Tire

Article April 15, 2019

Expert Advice: When Should a Vehicle’s Suspension Parts be Replaced?

When it comes to suspension performance, preventive maintenance can be a hard sell — even as the vehicle sinks closer to the road surface.

Article March 25, 2019

10% Net Profit: Get Your Fair Share

Every year, you have a chance to be fair to your customers, your employees, and yourself. Earning 10% net profit year-over-year is your fair share, and it’s your retirement. The "industry norm" of 2% to 3% net profits will not be enough.