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Cover Story - May 2019

Low Rolling Resistance Tires and the Future of Hybrids

By: Joy Kopcha

By 2030 hybrids will account for half of Toyota's global vehicle production. That means 'green' tires are going mainstream, and they're expanding beyond 15- and 16-inches to match the rest of the replacement tire market.

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Article

New Employees Should Master One Task at a Time

Training someone to work in a tire store is like teaching algebra — the student has to know the basics first. Muscle memory helps in math, and it can help a new employee learn the ropes without taking shortcuts.

Article

Consumers May be Experiencing Sticker Shock Following Price Increases

Recent conversations with dealers leave us with a view that retail sell-out remains healthy and trends continue to remain on the positive side of the ledger. From a volume standpoint, surveyed dealers relayed they saw unit sales volumes improve in the low-single-digit range compared to the same period last year and were up roughly 1% for the first quarter as a whole.

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