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Cover Story - March 2020

Winter Tires Gain Traction -- Get Boost From All-Weather Segment

By: Ann Neal

Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.

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Imagine standing by while motorists take their vehicles to car dealerships for service because you lack access to repair data.

Act Now to Maintain Access to Vehicle Repair Data

In the not-too-distant future — within two years, to be exact — nearly 90% of new cars sold in the United States will have the ability to transmit repair and diagnostic data to automotive repair facilities telematically.

GB Auto Service’s Jeffry Gardner says car care clinics educate customers about how their vehicles operate without the pressure of the normal selling environment. “An educated customer is truly a better customer.”

The Power of Car Care Clinics

What if there was a proven, low-cost tool available to bring new customers in the door of your tire dealership? In addition to more traffic, it promises online benefits, too, as customers typically respond by posting positive online reviews. And since an estimated 5% of independent tire dealers are doing it, it’s likely you can claim the advantage before the competitor across town figures it out.

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