Retail

ATD now selling Capitol, Negotiator lines

Posted on April 17, 2009

American Tire Distributors Inc. (ATD) is now selling the Capitol and Negotiator private brands, which were formerly owned by AM-PAC Tire Distributors.

ATD acquired AM-PAC in December 2008.

ATD is positioning Negotiator as a "fourth tier, opening price point" product, according to company officials. "We see Capitol as being a value line. Our intent is to fill it out to be a complete passenger and light truck offering, which may include other products, like trailer tires."

Capitol and Negotiator round out ATD's private brand line-up, which also includes Dynatrac, a commercial truck tire product.

Related Topics: American Tire Distributors

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