Retail

Michelin teams up with Clean Air Green Tour

Posted on April 22, 2009

This month, Michelin North America is teaming up with the Clean Air Green Tour to educate consumers about the benefits of products designed to lessen the environmental impact.

For more than 16 years, Michelin has been dedicated to the research and development of energy-efficient tires, the company reports. Most recently, the Michelin HydroEdge passenger tire was launched with a Michelin “Green X” marking on the sidewall, and the Michelin Energy Saver All-Season tire will be launched in June.

Tires with the Green X achieve the highest levels of energy-efficiency and lower CO2 emissions without sacrificing other performances such as safety or mileage, according to the company.

“Many consumers do not realize the impact tires can have on the environment,” said Parmeet Grover, brand director, Michelin North America. “Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tires make a difference. At Michelin, we are committed to providing consumers with a wide range of environmentally friendly passenger car and light truck tires."

The 60-city Clean Air Green Tour will reach an average of 1,500 American consumers per stop. It launched on April 14 in New York City and will make stops at 40 Lowe’s stores, 14 Wal-Mart Supercenters and eight major festivals. In addition, the tour will include tree plantings in five cities and a community clean-up day.

The tour will cover over 30,000 miles in a solar-powered bus fitted with Michelin X One wide-base tires.

This year marks the third Clean Air Green Tour. For more information, see www.cleanairgreentour.com.

Related Topics: Environment, Green tires, Michelin

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