Cooper, Sears finalize supply agreement

Posted on September 3, 2009

Cooper Tire & Rubber Co. has finalized its agreement with Sears Holdings to supply Sears Auto Center outlets with two passenger lines, the Sears Guardsman Plus and the Cooper Response Touring tire.

Modern Tire Dealer originally broke the story Aug. 6 on (Cooper ships consumer tires to Sears.)

The Guardsman Plus is offered in 18 sizes, while the Reponse Touring comes in 16 sizes. Both tires' sizes range from 13 inches to 16 inches.

"These products are expected to launch within Sears Auto Centers this fall," say Cooper officials. Sears has more than 850 Sears Auto Centers nationwide.

"Over the years, Cooper and Sears have enjoyed a very successful business relationship and we are excited about introducing our brand at Sears retail stores," says Phil Caris, vice president of sales and marketing for Cooper's North American Tire Division.

"This relationship is an important component of our strategic initiatives in providing top line growth through increasing Cooper brand presence and market share in the National Retailer channel."

Related Topics: consumer tires, Cooper, private brand tires, Sears Holdings

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