Retail

eNTYRE opens new markets for Nokian

Posted on March 15, 2010

Nokian Tyres Inc.'s all-season eNTYRE has opened up new markets for the company in warm weather regions of the United States, says a Nokian spokesman.

The tire, which was formally unveiled during last year's Specialty Equipment Market Association Show and began shipping in December 2009, has given the Finland-based company, which is primarily known for its winter tires, new distribution "in certain areas... where we couldn't go before," according to Nokian's Marc Bujold.

Jari Lepisto, president of Nokian Tyres U.S. Holdings Inc., Nokian's North American subsidiary, says the company expects to sell 200,000 eNTYRE units in 2010. "So far, it looks like we're going to reach that.

"Our dealers were asking for an all-season tire," he explains. "This enables us to go to some new markets."

The eNTYRE is available in 26 sizes ranging from 15 inches to 17 inches in diameter.

Nokian's sales grew 6% in North America last year.

Related Topics: all-season tires, consumer tires, Nokian Tyres plc, Nokian Tyres U.S. Holdings Inc.

Comments ( 0 )
More Stories
News Cooper Extends Shutdown in U.S. and Mexico

Cooper Tire & Rubber Co. will keep its tire manufacturing plants in the U.S. and Mexico closed for at least another two weeks. Cooper's plans in Europe also remain shut down.  

News Nexen Distribution, Dealer Support Will Remain Operational

Nexen Tire America Inc. says its tire distribution capabilities and dealer support functions remain fully operational during COVID-19 crisis.

News Hankook Rolls Out New Rebate Program

Hankook Tire America Corp.’s new rebate program offers consumers savings of up to $80 on four Hankook tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.