Retail

Omni United fights breast cancer

Posted on June 22, 2011

Omni United Pte.LTD., a consumer tire manufacturer based in Singapore, has joined the fight against breast cancer.

The company recently kicked off "Mobilizing Hope" -- a year-long partnership with The Breast Cancer Research Foundation (BCRF). To give visibility to the campaign, Omni United's Radar Tires division has produced a short video that will be made available to the public through Radar Tires' Web site, Facebook, Twitter and YouTube.

In addition, Omni will donate $.25 per each Radar tire sold to the BCRF -- with a committed minimum annual donation of $250,000. The company's goal is to raise $1 million.

"Mobilizing Hope" launched in the United States this month, with products benefiting BCRF available from more than 12,000 leading tire retailers serviced by the Omni-United distribution network; that includes Michelin North America Inc.'s TCI Tire Centers.

"We at Omni-Radar believe that our company has a responsibility to the world beyond making a safe, durable, eco-friendly, and attractive tire for our customers," says CEO and President G.S. Sareen.

"We admire BCRF's efficiency and relentless focus on funding the most cutting edge medical research to prevent and find a cure for breast cancer. We would like Radar Tires to leave a different type of mark in the world."

Core Radar brand products include the Dimax R8 and RPX800 ultra-high performance tires and the new Centigrade RWX1, Radar's first winter tire. For more information, click
here.

Related Topics: Charity, consumer tires, TCi Tire Centers, UHP tires, winter tires

Comments ( 0 )
More Stories
"I’m happy to maintain the great relationship we’ve created with Hercules Tires," said Greg Wilson.
News Hercules Tires Announces Extended Sponsorship Agreement with Greg Wilson Racing

Hercules Tires has extended its partnership with Greg Wilson Racing and entered into a multi-year sponsorship agreement.

The Tire Discounters outlet at 138 Raider Lane in Chattanooga, Tenn., will be open by the end of 2018.
News Four New Stores Will Give Tire Discounters 115

As of Jan. 1, 2019, there will be 112 Tire Discounters outlets in six states. The latest four outlets will be opened by the end of the year, says Tire Discounters Inc. President Jamie Ward.

The redesigned EXCEED site allows users to see consumer and commercial sections via one login.
News Yokohama Updates Its Online Training Program

Yokohama Tire Corp. has redesigned its EXCEED online dealer training program. The new site features updated content and an improved user experience that includes streamlined access to product modules.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!