Retail

Tire tip teaches consumers how to read

Posted on May 3, 2012
By explaining how to read a sidewall, the new Yokohama video "educates viewers so they can more confidently make informed tire purchases,” says Koplin.

By explaining how to read a sidewall, the new Yokohama video "educates viewers so they can more confidently make informed tire purchases,” says Koplin.

Yokohama Tire Corp. recently released the seventh video in its consumer-friendly educational video series -- “Tire Tips.”

The lastest installment, posted on YouTube, features an updated version of how to read a tire’s sidewall.

"Understanding the information on the sidewall of a tire is very important for selecting the appropriate replacement tire,” says Fred Koplin, Yokohama's director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean."

The previous installment focuses on smart buying tips for tires in a tough economy. It offers cost-saving advice that includes when consumers should replace tires, how many tires at a time and what to consider in selecting an appropriate replacement.

Koplin said future Tire Tips videos will continue to provide suggestions to consumers on ways to get the most out of their tires.

Here are links to the other six videos:

1. Proper inflation.

2. How to read a sidewall.

3. Choosing light truck and SUV tires.

4. Tires 101.

5. Fuel efficiency.

6. Smart buying tips.

For more information on Yokohama’s extensive product line, visit www.yokohamatire.com. You also can connect with Yokohama via Facebook at www.facebook.com/yokohamatirecorp or Twitter at www.twitter.com/yokohamatc.

Related Topics: Fred Koplin, Tire sidewall, YouTube

Comments ( 1 )
  • John

     | about 8 years ago

    Most of them can't read an air gauge. Why do you expect them to even bother with a sidewall.

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