Nitto Tire U.S.A. Inc. has partnered with the Los Angeles Angels for the fourth straight year to give away drawstring backpacks as a continuation of the two organizations’ successful co-branding partnership.
Nitto will be conducting the giveaway at two Saturday afternoon home games: April 20 against the Detroit Tigers and June 15 against the New York Yankees.
This is the fourth year that Nitto has provided a custom giveaway item for Angel fans and the third for the drawstring backpacks. The backpacks are designed by Kyoko Mizutani, wife of Nitto Tire U.S.A. President Tomo Mizutani.
In addition to the brand awareness achieved with the backpack giveaway, Nitto will also have exposure to an average attendance of nearly 40,000 on the home plate rotational banner, Great Plays/Bloopers and LED Halo e-billboard during those games.
Nitto is the only sponsor allowed by the Angels to produce its own giveaway product. "Both Nitto and the Angels share a progressive approach to inspiring a passionate base of loyal fans and enthusiasts," says Angels’ Chairman Dennis Kuhl. "Our co-branding partnership perfectly aligns two premium brands who share both quality and performance."
With the broad demographic audience attracted to Angels games through stars like Albert Pujois, Mike Trout and Josh Hamilton, both organizations have also pursued innovative ways to build their fan communities via social media. With Nitto now reaching over 3.4-million fans on Facebook and the Angels ranked as one of the fastest growing teams on social media in Major League Baseball, the partnership allows each to use the latest technology to interact with fans, reports Nitto. Additionally, Nitto will be offering fans a free download for two of their award-winning iPhone apps.