Retail

Virginia Tire & Auto gets a new look, website

Posted on June 3, 2013
Virginia Tire & Auto’s Centreville location is the first to feature the new look; the other eight locations will follow suit in the next five to six months.

Virginia Tire & Auto’s Centreville location is the first to feature the new look; the other eight locations will follow suit in the next five to six months.

Virginia Tire & Auto (www.vatire.com), the Fairfax-based leading full-service provider of automotive maintenance, repair and tire services, has launched a new look, a new website and an enhanced customer experience for its nine locations.

“This rebranding initiative, featuring a new logo, tagline, website, color palette, messaging and new uniforms, is an opportunity for us to better communicate all the remarkable facets of our organization to first-time customers and loyal customers,” says Julie Holmes, vice president of Virginia Tire.

“These elements will be communicated through our skilled and helpful associates, our thorough and reliable services, our convenient locations and our ethical and respectful culture.”

She added the rebranding effort serves to unify all the locations under a singular brand and make it easier to convey what the company stands for: professional, genuine, attentive and forward thinking. Before, the locations were dominated by manufacturer branding, she said, adding, “We weren’t sending a clear message to our customers about who Virginia Tire & Auto is.”

The dealership’s new logo features a handshake and the tagline, “All Your Car Needs.” The tagline was developed as a reminder to customers that Virginia Tire & Auto is a full-service automotive maintenance provider.

The new website features a live chat service with a Virginia Tire & Auto certified tire expert, as well as an enhanced tire search.

“Our rebranding allows our nine locations to more effectively illustrate how we differentiate ourselves from the competitors,” says Mike Holmes, vice president.

“We want our customers to know that when their car needs automotive maintenance, bring it to any one of our Northern Virginia locations.”

For more on Virginia Tire & Auto, see:

Virginia Tire & Auto gets another Blue Seal

Virginia Tire stores gets ASE Blue Seal

Related Topics: Julie Holmes, Mike Holmes, Virginia Tire & Auto

Comments ( 0 )
More Stories
VIP Tires & Service President and CEO Tim Winkeler (center) cuts the ribbon at the re-opening of the company’s newly renovated store in Brunswick, Maine. He’s joined by Chairman of the Board, John Quirk (right), and the entire Brunswick auto store team. 
News VIP Tires & Service Renovates Brunswick Store

A 5,000-square-foot expansion to the VIP Tires & Service store in Brunswick, Maine, added four service bays, new shop equipment; inside storage for up to 2,000 tires and an improved and larger customer area.

30,000 RX scissor lifts have been produced by Hunter employees at the Durant, Miss., plant.
News Hunter's Mississippi Plant Reaches 30,000-Lift Milestone

Hunter Engineering Co.'s plant in Durant, Miss., surpassed production of 30,000 RX scissor lift racks in July 2019.

News Tire Rack Compares 4 Premium Grand Touring A/S Tires

In its latest test of top tire models, Tire Rack Inc. identified a product that “could signify a paradigm shift in the grand touring all-season landscape.”

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!