Pirelli & Cie SpA announced that as part of its efforts to promote, sponsor, and support various cultural projects in Italy and around the world, the company has established the “Pirelli Visiting Professorship in Italian Studies” for a five-year term in the Department of French and Italian at Princeton University, Princeton, N.J.
Its aim is to support the dissemination of the study of Italian history and culture through new media and technology within Italian studies.
Princeton University will invite a prominent Italian scholar or professional each academic year to the Princeton campus to teach one course and engage in additional activities that would enrich Princeton’s distinctive educational experience and expand the breadth and scope of its interdisciplinary programs. In 2014, the visiting position will be entrusted by Princeton to Gianni Riotta.
The Pirelli and Princeton University partnership will be launched in January, 2014. A newly designed course, taught by the team of journalist-writer Gianni Riotta and Professor Gaetana Marrone-Puglia, will focus on Italian history from the postwar period to the present day through the analysis of Italian cinema that best characterizes this history, as well as its political, cultural and lifestyle dynamics.
Pirelli today collaborates with 14 universities in a global effort to promote scientific and humanistic research. The partnership with Princeton University in the field of the humanities and mass media not only enables the company to support Italian culture abroad, but also gain greater visibility on contemporary trends and the evolution of the world of new media, which are increasingly important also in terms of business.