Retail

All seasons & terrains: Cooper Discoverer A/TW

Posted on September 16, 2014

The new Discoverer A/TW from Cooper Tire & Rubber Co. features all-terrain performance for all seasons -- yes, all seasons.

The Cooper Discoverer A/TW has "a reliable all-terrain design" with both off-road and on-road capabilities, according to the company. It's aggressive enough to achieve the “severe snow” rating via the three-peak Mountain Snowflake symbol.

Micro-gauge corrugated siping and the company's Snowgroove 2.0 technology give the tire fierce snow-on-snow traction and "superior" winter performance for geographies that experience harsh winter conditions.

“In our centennial year, Cooper continues to innovate like an upstart with this new all-terrain tire,” says Scott Jamieson, director of product management.

“Following in the footsteps of our successful Discoverer family product lineup, the A/TW far exceeds the standards set to earn the Mountain Snowflake symbol for superior snow capability, and this tire leads the way for drivers seeking a diverse, 12-month tire option.”

The tire's computer optimized pitch sequence and twin tie-bars result in not only noise reduction inside the vehicle, but also excellent handling and control on wet or dry roads and highways. Off-road adventures are supported by "chevron grooves" and cut-and-chip compound additives that complement the advanced all-terrain tread pattern.

This premium all-terrain, severe weather tire will be available in 23 SUV and light truck sizes in September 2014. Additional sizes will be added in the spring of 2015. All sizes come with a tread wear protection warranty.

In the United States, the Discoverer A/TW will be available through Cooper’s network of independent tire dealers. In Canada, the tire will be distributed exclusively through Canadian Tire stores.

For more information on the Discoverer A/TW, visit www.coopertire.com, www.facebook.com/coopertire or @CooperTire.

Related Topics: Cooper Discoverer, light truck tires, Mountain Snowflake, Scott Jamieson, SUV tires

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