At its North American tire dealer meeting Goodyear Tire & Rubber Co. has introduced the Kelly Edge A/S and Kelly Edge AT – new products to cover performance touring, passenger, CUV, SUV and all-terrain tire segments. The company says the products will help usher in a new generation of consumer tires for the Kelly brand.
The Kelly Edge power line of products are intended to offer great performance that consumers want, with broad size coverage in a single line that helps reduce retailer inventory, and also provides marketing support to drive tire buyer preference in the economy tier.
“Through consumer research and market-back interaction with our retailers, we know a key segment of drivers are looking for value when they shop for tires, says Sara Vacha, Goodyear brand manager. "They want current technology, but they don’t want a lot of extras.
“The new Kelly Edge power line is the answer. With 85 unique sizes to cover 89 percent of the economy tier market, Kelly Edge is a very complete lineup with many more contemporary sizes than we have previously offered in the Kelly brand.”
Among the features of the new Kelly Edge A/S are biting tread block edges for all-season traction in wet, dry and snowy conditions; broad tread grooves that help evacuate water and slush from the tread for enhanced grip; sturdy tread blocks to help stabilize the tread footprint to promote long treadwear; and a proven tread pattern that enhances handling. The tire carries a 55,000-mile/85,000-kilometer tread life limited warranty.
A lineup of 51 sizes will be offered, covering T, H and V speed ratings, and 14- to 18-inch rim diameters within the performance and commuter touring product areas. The Kelly Edge A/S will begin with 40 sizes during the second quarter of 2015, to be followed by the other 11 sizes later in the year.
The company says the Kelly Edge AT is a hard-working quality tire with highway and off-road traction for everyday driving. It has flared tread block edges that help shovel mud, dirt and gravel away from the tread for off-road traction. It includes a 50,000-mile/80,000-kilometer tread life limited warranty.
An option for pickups and SUVs used both on- and off-road, the Kelly Edge AT will be offered in 36 sizes, ranging from 15- to 20-inch rim diameters. Initially, 23 sizes will be offered during the third quarter of 2015.
Marketing support will be used to help launch the new Kelly products, especially the application of digital advertising to appeal to tire shoppers.
For more information about Goodyear and its products, go to www.goodyear.com.
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