Retail

Michelin buys into online tire retailer

Posted on April 20, 2015

Groupe Michelin has acquired a 40% stake in Allopneus SAS, a French internet tire retailer, for 60 million Euros.

Michelin's investment comes four months after Goodyear Tire & Rubber Co. announced it would sell tires directly to consumers on goodyear.com. Goodyear is in the midst of rolling out its online system.

Based at Aix-en-Provence, Michelin says Allopneus sold some 3 million tires in France in 2014, and is seeing growth, and today accounts for 7% of the French market. Run by Didier Blaise, its founder, the Allopneus Group employs more than 200 people.

According to Michelin, one in two motorists intending to buy new tires seeks detailed information in the weeks preceding the purchase. In France, three out of four consumers seek this information online and currently 13% of them will make their actual purchase online.

"Through this shareholding, Allopneus, which has been able to transform a consumer trend into a solid business model, will be able to accelerate its growth by benefiting from the strength of the Michelin Group and the expansion of its offering, in particular thanks to the Euromaster distribution network, a Michelin subsidiary," says Didier Blaise.

By building a partnership with Allopneus, Michelin will expand its online range and extend its commercial presence. Michelin will become more adept at dealing with the different modes of online and offline searches and purchases, thereby pursuing its strategy to improve the services offered to customers.

The minority shareholding of Allopneus is consistent with the strategic line pursued by Jean-Dominique Senard, Groupe Michelin CEO and general partner.

"Getting Michelin to grow means understanding our markets in detail, so as to anticipate and satisfy the needs of our customers," Senard says. "This alliance between two pragmatic companies manifests our desire to satisfy motorists to whom we are able to offer a simplified and financially-advantageous path from searching for information on the Internet through to getting their tires fitted by professionals."

Related Topics: Allopneus SAS, Jean-Dominique Senard, online tire sales

Comments ( 0 )
More Stories
News Acima’s New Partnership Will Expand 1stMile Financing Options for Tire Purchases

Merchant Partners LLC and Acima LLC have agreed to a strategic partnership designed to make automotive financing more accessible to American households. The move is intended to make no-credit-needed financing more readily available to subprime markets across the United States.

Hankook says its iFlex airless concept tire is an example of the importance of materials in the development of eco-friendly tires. The urethane UNI-material consumes less energy during production and makes recycling easy. Tests have shown the tire can match conventional tires in terms of performance.
Article Finding the Potential in Green Tires

Dandelions. Orange oil. Soybean oil. Guayule. With each new experiment in the building process, it’s clear tire makers are in the hunt for sustainable substitutes for rubber compounding materials in the tire manufacturing process.

News Simple Tire and RNR Tire Express Are Among America's Fastest Growing Companies

Simple Tire LLC has made a big splash in its first year on the Inc. 5000 list of the fastest growing private companies in the U.S.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!