Goodyear begins selling tires online in Chicago

Posted on May 5, 2015
Goodyear has begun selling tires through its website in the Chicago area and plans to expand to more areas over the next several weeks.

Goodyear has begun selling tires through its website in the Chicago area and plans to expand to more areas over the next several weeks.

Goodyear Tire & Rubber Co. has launched online tire sales in Chicago, Ill., and surrounding counties, making it the first tire manufacturer to sell its products as well as installation services on its company website.

The company says its e-commerce program provides a simple, seamless transaction from purchase to installation with transparent, upfront pricing.

The company plans to expand the program to additional markets over the next several weeks.

“For consumers who prefer the convenience and control of online shopping, this program provides a welcome option,” says Mike Dauberman, Goodyear’s senior director of marketing and interactive.

The company says consumers can purchase tires online from any computer or mobile device by visiting After identifying their vehicle or tire size, available Goodyear tire options are provided along with information to help consumers make the right tire selection. The consumer then schedules an appointment for tire installation at an authorized installer of their choice and the purchase is completed on

Tire and installation costs are paid online and upfront, allowing consumers to show up for the appointment at their scheduled installation time.

“For more than a century, consumers and experts alike have chosen Goodyear tires for their innovation and superior performance,” says Dauberman. “The evolution of further represents our drive to innovate, as we adapt to the changing needs of today’s consumer.”

The e-commerce program is now available in Chicago and most surrounding counties, including: Cook; DeKalb; DuPage; Grundy; Kane; Kendall; Lake McHenry; Will; Jasper, Ind.; Lake, Ind.; Newton, Ind.; Porter, Ind.; and Kenosha, Wis.

Goodyear announced it would sell tires online at its 2015 dealer meeting. More information is available at these links:

"Goodyear's Kramer talks about online selling"

"'We are tire dealers, not installers'"

"Goodyear's 5 most dramatic goals in 2015"

Related Topics: Goodyear, online tire sales

Comments ( 1 )
  • Neal

     | about 5 years ago

    And what happens when the consumer chooses the wrong tire for the vehicle and shows up to have them installed? (Wrong size, load capacity etc?)Who handles the mess then and is the retailer obliged to install the wrong tire on the vehicle???

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