Retail

Michelin pilot program sells tires online -- and offers concierge service

Posted on August 6, 2015

Michelin North America Inc. is in the process of launching Michelin OnSite, which will enable consumers to purchase tires online, via mobile device or by phone, and have them installed and serviced at a time and place of their choice.

This new program, to be piloted in Raleigh-Durham, N.C., helps address the growing “on-demand” needs of consumers, including their increasing desire for convenience, speed and simplicity in the tire-purchasing process, according to Michelin.

“We believe there is an unserved market for this type of hassle-free, convenient, quality-focused service, especially as more consumers are looking for ways to save time as they balance their work and home lives,” says Patrick Kirby, managing director of new business concepts for Michelin North America.

"Once consumers learn that they have a trusted resource to help guide them through the tire-buying process and get premium tire-installation service wherever and whenever they want, we expect interest to grow rapidly.”

The Michelin OnSite process is designed to be user-friendly, according to Michelin. Using online tools found at MichelinOnSite.com or the guidance of a trained consumer service representative by phone (866-420-8846), vehicle owners:

1. select and purchase their Michelin brand tires,

2. schedule a time and place for installation -- their home, office or another destination; and

3. wait for a Michelin OnSite mobile unit and a trained and certified Michelin technician to arrive and perform the service where scheduled.

The new Michelin OnSite concierge service includes:

* tire mounting and balancing;

* servicing for tire pressure monitoring systems (as well as disposal of old tires, as needed);

* tire inspection;

* brake inspection;

* optional reminders to schedule rotation service.

Michelin OnSite’s service costs $169, which covers installation for four tires. Tires must be purchased in advance of installation and are sold at market prices.

Initially, Michelin OnSite appointments will be available from 9 a.m. to 5 p.m. Monday through Friday.

Michelin OnSite’s service covers the Raleigh-Durham area, which includes most of the Research Triangle. Michelin chose Raleigh-Durham for the pilot project due to its market demographics, proximity to key distribution sources and the community’s status as an early adopter of new technologies and services.

Related Topics: Concierge service, online tire sales, Patrick Kirby

Comments ( 12 )
  • William

     | about 4 years ago

    Michelin has sold there soul, I have been a AAD member since the beginning, My father always said they would be my main competitor in the end, man, he was correct.Michelins largest distributor is ATD they basically own TCI, there hands are tied. They have had the worst shortage of tires ever in there company this year, , and who pays , us guys that have stood by and sold there product for 30 years now. Independents make up 48 to 51 % o there tire sales, we are about to see the largest exodus of AAD dealers ever and really I can not blame them. Is Michelin buying the independent dealer the van, I bet not , wonder if Discount Tire or ATD will have one given to them . ATD Tire Buyer now Goodyear and Michelin to compete against.I will just keep pushing my new Cooper line and watch the house of cards tumble. As someone said ,tire dealer or not this is a game changer. I guess this is there "better way forward program" Sunshine Pumpers.

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