Suppliers

Bridgestone Signs Deal for Digital Tire Inflation Machines

Posted on December 10, 2015

Bridgestone Americas Inc. has signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires.

“We are excited to make the Excel Tire Gauge program available to the Bridgestone Affiliated Retailer Nationwide Network,” says John Baratta, president of consumer replacement tire sales, U.S. and Canada.

“This state-of-the-art equipment is easy to use and will give our retailers another way to differentiate themselves in the marketplace.”

Founded in the U.S. in 1999, Excel Tire Gauge now has more than 100,000 digital air machines installed nationwide. Designed to deliver accuracy and efficiency, the digital air calibration machines from Excel Tire Gauge achieve proper inflation pressure within .5 psi in seconds.

“We are delighted that Bridgestone has selected Excel Tire Gauge as a preferred partner for its Bridgestone Affiliated Retailer Nationwide Network,” says Jay Nelson, CEO of Excel Tire Gauge. “This new program represents the very best in three distinct business segments — tire manufacturing, tire dealerships and digital air calibration.”

Bridgestone says its retail network provides marketing and business support programs designed to foster growth and drive sales for independent tire dealers. Many external partners also supply marketing and sales support through the program. Participating retailers also have access to the premium Bridgestone and Firestone tire brands.

For more company news, visit BridgestoneAmericas.com.

Related Topics: Bridgsetone Americas Inc., digital tire inflation machines, sales and marketing

Comments ( 0 )
More Stories
Brian Wheeler, vice president of business development and marketing for Cloyes, holds the AAPEX best new product award the company won for its VVT Chain Kits.
News Cloyes VVT Timing Chain Kits Win AAPEX Best New Product Honors

Cloyes Gear & Products Inc. earned the best new product award for its Variable Valve Timing (VVT) Chain Kits at the 2019 Automotive Aftermarket Product Expo (AAPEX).

The Razr AT, seen here at last week's Specialty Equipment Market Association Show, is Maxxis' new all-terrain light truck tire.
News Maxxis Launches Razr AT Light Truck Tire

Maxxis International-USA showcased its new Razr AT premium all-terrain light truck tire during last week's Specialty Equipment Market Association Show.

Toyo heavily promoted its Treadpass area that connected the south and central halls of the Las Vegas Convention Center during the 2019 SEMA Show.
News Toyo Will Continue to Tap 'Influencers'

"Influence the influencers" will be Toyo Tire U.S.A. Corp.'s mantra as it continues to build purchase intent among consumers, Tim Chaney, the company's vice president of marketing, told Modern Tire Dealer during last week's Specialty Equipment Market Association (SEMA) Show.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!