TBC's Midas Subsidiary Is Adding Franchisees and Growing Sales

Posted on December 14, 2015

TBC Corp.’s Midas International Corp. subsidiary has recruited 23 franchisees in the past six months and achieved 27 consecutive months of comparable store sales increases.

TBC says the multi-national brand, which started out as a muffler specialist in the mid-1950s and became the first nationwide brake-service provider in the 1970s, is now a multi-service car-care provider with over 2,000 shops in 13 countries.

With a major focus on tires in recent years, Midas is exceeding growth targets by opening new stores with three different constituents—entrepreneurs that are new to the auto industry; independent automotive/tire stores that convert to Midas; and existing franchisees that are opening up additional locations and building new ones.

The company says recent recruits include Roger Wallin who retired early from his 24-year management position at Toyota to open a Midas store in Georgetown, Ky. Since joining the brand in July 2014, Wallin’s team has received a year-to-date 96.1 percent customer satisfaction score, as gauged by Zoop Mobility Network Inc. and Direct Opinions, an independent research organization.

Wallin’s customer satisfaction scores put his shop in the top 10 for service excellence among Midas’s 1,279 locations in the United States and Canada, according to TBC.

“I’d always dreamed of owning my own business and as early retirement became a possibility, I talked with several car-care companies,” said Wallin. “I chose Midas because of its reputation and the commitment the Midas folks made to support me as a franchisee. I appreciate the guidance the Midas Operations team has provided, particularly with the renovation of my building.”

Midas is a customer and franchisee-focused organization that offers people an opportunity to open a business of their own without being on their own, according to Midas Executive Vice President and Chief Operating Officer Mike Gould.

“We have a lot to offer folks looking to build their business by teaming up with us -- a thriving brand, an attractive package of financial incentives and a very exciting business opportunity. This is a great time to join the Midas family.”

For more information, call 1-877-890-5874 or email

For recent news on Midas, see “TBC Is Repositioning Midas as Source of Tires.”

Related Topics: franchises, Midas International Corp., TBC Corp.

Comments ( 0 )
More Stories
The new Proxes Sport has a 25,000-mile tread wear warranty and is backed by the Toyo Tires 500 Mile Trial Offer.
News Toyo Brings New Proxes Sport to the U.S. Market

The new Proxes Sport max performance summer tire from Toyo Tire U.S.A. Corp. is now available in the United States. 

Ateq says it is the first to market Aliligator dual-band TPMS sensor.
Product Ateq Releases a Dual-Frequency TPMS Sensor

Ateq TPMS Tools LC has introduced a dual-frequency sensor designed to program sensors of both 315 and 433 frequencies.

Amsoil's latest cleaning products are designed for automotive and powersports applications.
Product Amsoil Has 3 New Aerosol Cleaning Products

Amsoil Inc. has released three aerosol cleaning products designed for engine surfaces, automotive glass and powersports equipment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!