Consumer Tires

Pro Comp Has A New All-Terrain LT Tire

Posted on January 21, 2016
Pro Comp's support of its new A/T Sport LT tire includes new advertising in print, online and social media channels.
Pro Comp's support of its new A/T Sport LT tire includes new advertising in print, online and social media channels.

Pro Comp USA has introduced an all-terrain light truck tire in 25 sizes with a 60,000-mile tread wear warranty, the Pro Comp A/T Sport.

The company says the initial 25 size line-up is available on a rolling phase-in starting early January through March 2016.

Key selling points of the new A/T Sport tire are:

* sweeping groove technology;

* staggered design;

* side holder lugs;

* optimized all-terrain compound; and

* multi-pitch variation.

The company says the Pro Comp A/T Sport is supported with a very strong warranty package that includes:

* 60,000-mile tread wear warranty for all sizes;

* 60-day ride assurance warranty; and

* forever warranty that provides non-prorated adjustment for materials/workmanship defect.

Initial sizes for the new tire follow.

31x10.50R15LT 109Q LR CLT265/75R16 123/120Q LR ELT305/65R17 121/118Q LR E
33x12.50R15LT 108Q LR CLT285/75R16 126/123Q LR E37x12.50R17LT 124Q LR D
35x12.50R15LT 123Q LR CLT315/75R16 127/124Q LR ELT305/60R18 121/118Q LR E
245/70R16 XL 111SLT305/70R16 124/121Q LR E35x12.50R18LT 123Q LR E
265/70R16 XL 115SLT265/70R17 115Q LR ELT275/60R20 123/120Q LR E
LT235/85R16 120/116Q LR ELT285/70R17 121/118Q LR DLT295/60R20 123/120Q LR E
LT225/75R16 115/112Q LR ELT315/70R17 121/118Q LR ELT305/55R20 121/118Q LR E
LT245/75R16 120/116Q LR ELT265/65R17 117/114Q LR D35x12.50R20LT 121Q LR E
37x12.50R20LT 126Q LR E

Pro Comp will be supporting the launch of the A/T Sport with:

* new advertising in print, online and social media;

* new training program with option for moderator or self-directed programs;

* new point-of-purchase materials, brochures, displays; and

* MAP (minimum advertised price) pricing for protected margins.

“With the launch of A/T Sport, Pro Comp has re-emerged with a complete light truck tire offering. We are ready to selectively expand distribution,” says Steve Hutchinson, director, Pro Comp tires.

For more information, contact: Steve Hutchinson, shutchinson@procompusa.com, (310) 900-3889, or Chloe Eady, marketing manager, ceady@tmgroupusa.com, (310) 900-3841.

Related Topics: all-terrain tires, Pro Comp A/T Sport Tire, Steve Hutchinson

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