Retail

'No Stress With Point S' Campaign Earns Kudos

Posted on January 29, 2016

At the closing gala of the Congress of Point S France, before more than 500 merchants and suppliers, Point S Canada was awarded an honorary prize for the most impressive banner launching campaign, as well as the most impressive network transformation.

"Receiving this honor is the fruit of a lengthy work with our team," says Bruno Leclair, CEO and president of Point S Canada. "I am very proud of this achievement and the current situation of Point S in Canada. With all this effort, Point S is now positioned as the banner with the highest growth in Canada."

There are more than 151 Point S dealer locations in Canada,
There are more than 151 Point S dealer locations in Canada,
Fabien Bouquet, CEO of Point S International, says "This award is also addressed to all the merchants who have already adopted the colors of Point S. Thanks for this launch, which is one of the most qualitative I have seen among the 20 launches of new markets that I have followed since 10 years at the international level."

The Canadian campaign centered on this message: No stress with Point S!

Through this campaign, Point S wished to further strengthen its commitment to be a source of stress reduction for its customers, offering them a customized customer service, at each appointment.

The three promises of Point S Canada:

  • offering the right price, regardless of the day of the week;
  • the guarantee of tire change within an hour; and
  • a transparent service in all respects. No work will be done on your car without your consent.

Point S says it has more than 3,400 sales outlets in 28 countries, and is the largest independent network of tire retailers and technicians worldwide. The network is in the midst of its launch in the United States.

In May 2015 Tire Factory announced it was changing its name and joining Point S. Tire Factory dealers will meet for the group's annual dealer meeting Feb. 18-20, 2016, in Portland, Ore. Modern Tire Dealer will be there to report from the meeting.

Related Topics: Bruno Leclair, Fabien Bouquet, Point S, Tire Factory

Comments ( 0 )
More Stories
Ateq says it is the first to market coverage for Alligator Sens.it dual-band TPMS sensors.
Product Ateq Adds Alligator Dual-Band Sensor Coverage to Its TPMS Scan Tool

Ateq TPMS Tools LC has added coverage for new Alligator dual-band sensors, which program sensors of both 315 and 433 frequencies, to its TPMS scan tool

The new Proxes Sport has a 25,000-mile tread wear warranty and is backed by the Toyo Tires 500 Mile Trial Offer.
News Toyo Brings New Proxes Sport to the U.S. Market

The new Proxes Sport max performance summer tire from Toyo Tire U.S.A. Corp. is now available in the United States. 

Amsoil's latest cleaning products are designed for automotive and powersports applications.
Product Amsoil Has 3 New Aerosol Cleaning Products

Amsoil Inc. has released three aerosol cleaning products designed for engine surfaces, automotive glass and powersports equipment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!