Alpio Barbara of Redwood General Tire is MTD's 2016 Tire Dealer of the Year

Posted on September 15, 2016

Alpio Barbara, owner and president of Redwood General Tire Service Co. in Redwood City, Calif., is Modern Tire Dealer’s 2016 Tire Dealer of the Year.

Alpio Barbara is only the second single-store owner to be named Modern Tire Dealer's Tire Dealer of the Year. (photo: J. Ennis Kirkland)
Alpio Barbara is only the second single-store owner to be named Modern Tire Dealer's Tire Dealer of the Year. (photo: J. Ennis Kirkland)
Barbara operates one of the busiest single-store tire businesses in the country. It generates $12 million in sales each year, with the bulk of those sales — $10 million — attributed to the retail side of the business.

Redwood General Tire also does a little more than $1 million in commercial business and less than a million as a tire wholesaler to small, mom-and-pop auto repair shops and service stations.

All of those sales are generated from a 10,000 square-foot store that sits on one acre of land on the San Francisco Peninsula. Barbara is only the second tire dealer with a single-store business to be named MTD’s Tire Dealer of the Year. (The first was Barry Steinberg, who won the first Tire Dealer of the Year award in 1993.)

“Alpio is a hands-on leader who’s not frightened by all the changes disrupting our industry,” says Greg Smith, publisher of Modern Tire Dealer. “He embraces change and is unrelenting in his pursuit of providing superior customer service, and expects the same commitment from his employees.”

Barbara’s career in the tire industry began in 1969, and he joined Redwood General Tire on July 8, 1985, as a partner in the business with Dave Redfern. Redfern’s father Ernie founded the tire dealership in 1957.

A $9,500 donation from Modern Tire Dealer and Barbara’s suppliers will be made in Barbara’s name. The donation will be split between two charities: the San Mateo County Sheriff’s Association League and the Kainos Home and Training Center for the Developmentally Disabled. The participating suppliers are: ACDelco; American Tire Distributors Inc.; Automotive Parts Services Group; Bridgestone Affiliated Retailer Nationwide Network; CarQuest, a division of Advance Auto Parts Inc.; City Auto Supply; Continental Tire the Americas LLC; Cooper Tire & Rubber Co.; Falken Tire Corp.; Hankook Tire America Corp.; Hunter Engineering Co.; Independent Tire Dealers Group LLC; Michelin North America Inc.; Pirelli Tire North America Inc.; Tire Industry Association; Tire’s Warehouse Inc.; Worldpac Inc.; and Yokohoma Tire Corp.

Barbara is the 24th independent tire dealer in the country to receive the award. He joins an impressive list of industry icons who have been named Tire Dealer of the Year, including Bruce Halle, chairman of Discount Tire and America’s Tire, and last year’s winner, Ricky Benton, owner and president of Black’s Tire Service Inc.

Read MTD’s cover story on Barbara here, and check out the digital edition of our September 2016 issue here.

Share your congratulations with Barbara and the Redwood General Tire team on MTD's Facebook or Twitter accounts. Use the hashtag #TDOY.

Related Topics: Alpio Barbara, MTD Tire Dealer of the Year, Redwood General Tire

Comments ( 1 )
  • Howard Fleischmann

     | about 3 years ago

    Congrats Alpio, You are a true leader in our industry and I'm excited to see you and your team get acknowledgement for all you do.

More Stories
News 3 Marines Are Growing With Big O Tires in Tennessee

A trio of Marine Corps veterans in Tennessee has turned a combined 44 years of military experience into a fast-growing tire business.

Samuel Choi will take over as CEO of Kumho Tire USA. He's most recently served as president of the tire maker's operations in Mexico.
News Kumho Names a New CEO for U.S.

Samuel Choi will take over Kumho Tire USA Inc. as its next CEO. He succeeds Harry Choi, who is stepping down after six years leading the tire maker's U.S. operations.

Beth Barron will take over as CEO of Chabill's Tire and Service on Jan 1, 2019. Her father, Charley Gowland, will retire.
News Beth Barron Named Next CEO of Chabill's Tire and Service

On New Year's Day leadership of Chabill's Tire Service LLC will transition to the second generation. Elizabeth "Beth" Gowland Barron will take over as CEO, and her father, Charley Gowland, will retire.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!