Retail

The First Point S-Branded Tire Is Available: the Winterstar ST

Posted on October 14, 2016

Point S tire dealers in North America are stocking the company's first Point S-branded tire, the Winterstar ST.

“Drivers who must travel in snow and ice will appreciate The Winterstar ST’s ability to safely handle extreme winter conditions,” says Clint Young, director of sales and development for Point S USA. “It uses the latest traction compound technology to grip in snow, ice and wet conditions, yet provides a great ride on dry roads. It can also be studded if the driver prefers a studded tire.

The first Point S-branded tire is available as both a studded and non-studded winter tire
The first Point S-branded tire is available as both a studded and non-studded winter tire

The Winterstar ST is designed and produced for Point S by Continental AG. It's available exclusively to Point S and Tire Factory dealers.

“Development of the WinterStar ST is due to the worldwide strength of Point S as a global tire retailer”, says Fabian Bouquet, CEO of Point S International. “It is through the combined experience, buying power and distribution in North America and the Nordic countries that we can launch such a technologically advanced tire for winter driving.”

The Winterstar ST will be available in about 30 sizes for the most popular passenger cars, SUVs, and pickup trucks.

Walter Lybeck, CEO Point S USA said, “Joining with the Point S Worldwide organization continues to provide our members with wide ranging benefits and competitive advantages that help them compete profitably with the major chains. It allows our members to have world-class buying power, and remain a locally-owned business.”

Tire Factory Inc. joined Point S in May 2015, and its member dealers are in the process of converting their red, white, and blue Tire Factory stores into the blue and green Point S look. Members operate 200 stores in the western U.S., and the Point S nework includes 3,300 independent stores in 30 countries.

For more information visit www.JoinPointStire.com.

Related Topics: Clint Young, Fabien Bouquet, Point S, Tire Factory, Walter Lybeck

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