“So far we’re very happy with the growth,” says Shawn Denlein, senior vice president of sales for Hankook Tire America Corp. The tire maker launched the Laufenn brand in the U.S. at the 2014 Specialty Equipment Market Association (SEMA) Show, and Denlein boasted of its progress during an event at the 2016 SEMA Show.
Denlein reaffirmed the plan the company set out when the brand was launched, “Our vision is to develop Laufenn into a global Tier 2 product.”
For more information, visit www.laufenn.com.
For more on Hankook’s status report from the SEMA Show, see: Hankook’s Plan: To Remain Focused on Its Dealers.