Kumho Adds Hometown Atlanta Hawks to its NBA Portfolio

Posted on November 16, 2016

Kumho Tire USA Inc. is strengthening its brand in its American hometown of Atlanta, Ga. The tire company has entered into a multi-year partnership with the NBA's Atlanta Hawks as the team's official tire.

The agreement provides for co-branding through the team’s in-arena, television and radio assets, as well as the creation of exclusive digital content focused on the Hawks’ away game schedule featuring game recaps and unique stories around Hawks road trips all season.

Kumho joins other Atlanta-based corporations in forging marketing alliances with the NBA team known for its unique approach to millennial marketing, including an award-winning social media voice, nationally recognized creative promotions as well as extensive business connectivity throughout the city.

In 2015 Kumho made downtown Atlanta the home of its U.S. headquarters operations, relocating from California, and in May 2016 the company opened its first U.S. manufacturing plant nearby in Macon, Ga.

“The Atlanta Hawks have captured the sports passion of Atlanta and their ability to create deep personal engagement with the fans on the court and off is the gold standard in the league,” says Harry Choi, CEO of Kumho Tire USA. “We are thrilled to align our brands, not only at home games in Philips Arena, but on the road as Kumho Tire will deliver the fans amazing content around the team’s travels.”

In 2014 Kumho Tire became the official tire sponsor of the NBA, the first ever for a global tire maker, and the company has since announced an extension of that league partnership. Kumho also sponsors major events like the NBA All-Star Game and NBA Playoffs.

“Kumho Tire is a tremendous brand with global reach that also believes in connecting on a local level,” says Andrew Saltzman, executive vice president and chief revenue officer of the Atlanta Hawks and Philips Arena. “Their support of the NBA on a league level and now the Hawks as their hometown team is a fantastic commitment to the sport of basketball, investment in the local business community and being True to Atlanta.”

For more information on Kumho Tire USA, Inc. and its products, please visit

Related Topics: Atlanta, Harry Choi, Kumho Tire, NBA, official tire

Comments ( 0 )
More Stories
News Cooper and Sailun Extend Their Partnership With New TBR Plant in Vietnam

Cooper Tire & Rubber Co. and Sailun Vietnam Co. Ltd. are forming a joint venture and plan to build a tire factory to produce truck and bus (TBR) tires in Vietnam.

Jon Bellissimo will become Goodyear's senior vice president, global operations and technology on Jan. 1.
News Goodyear Names Bellissimo and Duda to Senior Leadership Roles

Jon Bellissimo and Laura Duda will take on new senior leadership roles at Goodyear Tire & Rubber Co. on Jan. 1, 2019.

News CarMD's Vehicle Health Index Ranks Brands by Repair Incidents and Costs

When the check engine light comes on, which brand has the lowest average repair cost? Which vehicle is least likely to need check engine-related repairs? The answers are in the CarMD Index, which ranks brands and vehicles based on in-use check engine repair incidents and costs.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!