Representatives from 46 companies, ranging from suppliers and wholesalers to retailers, joined host Billy Eordekian at the California Tire Dealers Association/1-800EveryRim New Year Luncheon on Jan. 12. The event was held at the Dal Rae Restaurant in Pico Rivera, Calif.
"The spirit of this event is for guests to really enjoy the social period and to see old friends while making a whole lot of new ones," said Eordekian, president of 1-800EveryRim.com-OEM Wheels and a CTDA board member. "And what spirit we had!”
With California Tire Dealers Association (CTDA) President Chris Barry serving as master of ceremonies,Tire Industry Association (TIA) President Tom Formanek and Specialty Equipment Market Association (SEMA) Wheel & Tire Council Chairman Joe Findeis shared featured speaker duties. Formanek, regional sales manager of Stellar Industries, summed up what the presidential election might mean to the tire industry, while Findeis, owner of The Ultimate Wheel & Tire Plus Sizing Guide, spoke about the benefits of using the "WTC Ride Guide" and how it assists dealers with vehicle performance relating to wheel and tire sizing.
Chris Likert, marketing representative for Federated Insurance, Dave Redfern, CTDA director, also spoke at the luncheon.
The companies represented at the event were:
1-800EveryRim-OEM Wheels * Allen Tire Co. (corporate)
American Tire Depot (corporate) * American Tire Distributors
Bridgestone Firestone USA * Commercial Tire
Daniels Tire Service (corporate) * Discount Tire Centers (corporate)
Exide Technologies * Fast N EZ Car Care
Federated Insurance * Freedom Tire Distributors
Grand Prix Performance * Hankook Tire America
Icon Media * Independent Repair Tire Pros
Independent Tire Dealer Group (ITDG) * Interstate Tire
La Canada Firestone * Lakin Tire West
Lee's Tires * Leininger & Short
LKQ - Keystone * McMahan Tire Service
Melrose Tires Wheels & Hubcap * Montebello Tire Pros
Nexen Tire * Pinky's Tire Service
Pirelli * Pro Comp Tires
SEMA * Strada Wheels
Strategic Import Supply * Stellar Industries
Sunrise Auto Center * The Plus Sizing Guide
Tire Guys - Corporate * Tire Network Group
Tire Pros - Corporate * Tires Warehouse
Tom's Tire Performance Center * Triangle Tire
Voxx Wheels * Wheel Pros
Wheel Warehouse * Yokohama Tire
Gold sponsors of the event were Federated Mutual Insurance Co., Yokohama Tire Corp. and Pirelli Tire North America Inc., while the silver sponsors were of Lakin Tire West Inc. and Voxx Wheel.
Door prizes were provided by Voxx Wheel, Hankook Tire America Corp., Freedom Tire Distributing, Pirelli and Interstate Tire Distributors. Table favors were courtesy of Tire's Warehouse Inc., Freedom Tire, Pirelli, and 1-800EveryRim.
Eordekian recently moved his business to Florence Ave. in Santa Fe Springs, Calif. For more information, visit www.1-800EveryRim.com.