Attendance Was No Problem at the CTDA-1-800EveryRim Luncheon

Posted on February 8, 2017
Among the 76 people attending the California Tire Dealers Association/1-800EveryRim New Year Luncheon were, from left to right: Matt Burrows (Yokohama), host Billy Eordekian, CTDA President Chris Barry (ITDG), TIA President Tom Formanek (Stellar Industries), Gianlucca Grioni (Pirelli) and SEMA WTC Chairman Joe Findeis (The Plus Sizing Guide).
Among the 76 people attending the California Tire Dealers Association/1-800EveryRim New Year Luncheon were, from left to right: Matt Burrows (Yokohama), host Billy Eordekian, CTDA President Chris Barry (ITDG), TIA President Tom Formanek (Stellar Industries), Gianlucca Grioni (Pirelli) and SEMA WTC Chairman Joe Findeis (The Plus Sizing Guide).

Representatives from 46 companies, ranging from suppliers and wholesalers to retailers, joined host Billy Eordekian at the California Tire Dealers Association/1-800EveryRim New Year Luncheon on Jan. 12. The event was held at the Dal Rae Restaurant in Pico Rivera, Calif.

"The spirit of this event is for guests to really enjoy the social period and to see old friends while making a whole lot of new ones," said Eordekian, president of Wheels and a CTDA board member. "And what spirit we had!”

With California Tire Dealers Association (CTDA) President Chris Barry serving as master of ceremonies,Tire Industry Association (TIA) President Tom Formanek and Specialty Equipment Market Association (SEMA) Wheel & Tire Council Chairman Joe Findeis shared featured speaker duties. Formanek, regional sales manager of Stellar Industries, summed up what the presidential election might mean to the tire industry, while Findeis, owner of The Ultimate Wheel & Tire Plus Sizing Guide, spoke about the benefits of using the "WTC Ride Guide" and how it assists dealers with vehicle performance relating to wheel and tire sizing.

Chris Likert, marketing representative for Federated Insurance, Dave Redfern, CTDA director, also spoke at the luncheon.

The companies represented at the event were:

1-800EveryRim-OEM Wheels * Allen Tire Co. (corporate)

American Tire Depot (corporate) * American Tire Distributors

Bridgestone Firestone USA * Commercial Tire

Daniels Tire Service (corporate) * Discount Tire Centers (corporate)

Exide Technologies * Fast N EZ Car Care

Federated Insurance * Freedom Tire Distributors

Grand Prix Performance * Hankook Tire America

Icon Media * Independent Repair Tire Pros

Independent Tire Dealer Group (ITDG) * Interstate Tire

La Canada Firestone * Lakin Tire West

Lee's Tires * Leininger & Short

LKQ - Keystone * McMahan Tire Service

Melrose Tires Wheels & Hubcap * Montebello Tire Pros

Nexen Tire * Pinky's Tire Service

Pirelli * Pro Comp Tires

SEMA * Strada Wheels

Strategic Import Supply * Stellar Industries

Sunrise Auto Center * The Plus Sizing Guide

Tire Guys - Corporate * Tire Network Group

Tire Pros - Corporate * Tires Warehouse

Tom's Tire Performance Center * Triangle Tire

Voxx Wheels * Wheel Pros

Wheel Warehouse * Yokohama Tire

Gold sponsors of the event were Federated Mutual Insurance Co., Yokohama Tire Corp. and Pirelli Tire North America Inc., while the silver sponsors were of Lakin Tire West Inc. and Voxx Wheel.

Door prizes were provided by Voxx Wheel, Hankook Tire America Corp., Freedom Tire Distributing, Pirelli and Interstate Tire Distributors. Table favors were courtesy of Tire's Warehouse Inc., Freedom Tire, Pirelli, and 1-800EveryRim.

Eordekian recently moved his business to Florence Ave. in Santa Fe Springs, Calif. For more information, visit

Related Topics: 1-800EveryRim, Billy Eordekian, Chris Barry, Chris Likert, Dave Redfern, ITDG, Joe Findeis, SEMA, TIA, Tom Formanek, Wheel and Tire Council

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