BestDrive LLC recently celebrated the grand opening of its location in Commerce City outside Denver, Colo.
Established in 2010, BestDrive now has 22 commercial tire centers across the United States, with plans to expand into eight additional states by the end of 2018. Colorado marks the company’s 13th U.S. state.
BestDrive’s Denver tire center is an 18,400-square-foot retail and service space expected to bring $4 million to $5 million in sales to the city annually. Strategically located near the intersection of I-25, I-76, I-70 and I-270, it has easy access for its long-haul, regional haul, and on/off-road fleet customers.
“A consistent factor when selecting locations is that it must be easily accessible to our customer, and our Denver dealership is no exception,” says Sonny Simpson, managing director of BestDrive. “Our growth strategy requires that we have an appropriate national footprint capable of providing continuous and seamless coverage across the nation.”
The location will offer new tires and mechanical services, as well as distributing ContiTread retreads manufactured in the BestDrive Salt Lake City plant.
The Denver store’s general manager is T.J. Atwood. “First and foremost, I’m excited about the ability to bring the Continental retread product ContiTread to the market,” he says. “This gives customers an option for retreading that they’ve never had before. I’m also excited about the innovative products we’ll be able to offer from Continental, like truck tires from the Continental, General Tire, and Ameri*Steel brands, ContiPressureCheck tire monitoring, and RoadLog ELD.”
Denver was selected due to its prominence as a commercial fleet hub. Denver is home to four of America’s largest private fleets as ranked in the “2017 Fleet Owner 500” from Fleet Owner magazine. According to Simpson, “Commerce City and Denver sit at the natural cross-roads in the region. Our dealership location places us in the best possible position to service our national fleet customers while also servicing the local fleets that operate there.”
“Continental sees enormous opportunity for BestDrive to offer local sales and service in more locations convenient for our fleet operators, to support both the high demand for retread tires and the local economies of the areas in which our stores are located,” says Steve Postel, Continental’s director of retail for the Americas region.
According to Modern Tire Dealer’s “What to Expect in 2017” report, for every 1.08 replacement truck tires sold in 2016, one retread truck tire was sold; almost a one-to-one ratio, indicating high demand for the retread product.
BestDrive commercial tire centers offer total fleet tire management with Continental and General Tire brand products, as well as other supplemental tire brands. The dealerships equip fleets with new tires and ContiTread retread solutions as part of the ContiLifeCycle program, designed to lower costs and prolong the life of a Continental tire. BestDrive also provides innovative fleet technology such as ContiPressureCheck tire pressure monitoring system (TPMS) and Continental’s VDO Roadlog for ELD Mandate compliance.
Services available at all BestDrive outlets include commercial tire mounting, demounting, and balancing, 24-hour service, wheel refinishing, new and used wheels, air-up programs, commercial truck alignments and fleet checks. The stores also offer passenger and light truck tires, however, BestDrive is focused primarily on commercial truck service and OTR.