But which new products were the best? SEMA Show judges picked the winners in 16 categories. In the Tires and Related Products category, the winner was Cooper Tire & Rubber Co. with its new Evolution H/T. There were two runners-up, both from Continental Tire the Americas LLC: the General G-Max AS-05 and the General G-Max RS.
Here are the winners in the other categories.
Collision Repair & Refinish: AllData LLC, AllData Collision Advantage.
Engineered New Product: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit.
Exterior Accessory: Westin Automotive, HDX LED Grille.
Interior Accessory: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System.
Merchandising Display: Lund International, Lund Truck Center V-Grid.
Mobile Electronics: Waylens Inc., Secure360 Automotive Security Camera.
Off-Road/4-Wheel Drive: Austin International Mfg. Inc., 2 Ton Big Wheel Jack.
Packaging Design: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit.
Performance-Racing: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit.
Performance-Street: COMP Performance Group, COMP Cams FSL Series Camshaft for GM L99.
Powersports: Holley/MSD, MSD Black Solid State Relay.
Street Rod/Custom Car: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit.
Tools & Equipment: EZ Pulley, EZ Pulley.
Van/Pickup/Sport-Utility: Elongator Tailgates, Elongator Integrated Tailgate and Ramp System.
Wheel and Related Products: Chariot Concepts/TruStack Tire Dolly, ValveStem Signpost.
The "Best New Product Award" winners were given to "the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2018," said SEMA.