Commercial Business

Apollo Tyres Becomes the Title Sponsor for India Football Team

Posted on November 27, 2017
MPFC has also contributed more than 30 players in various age-groups to the National Football Team, including notable players for the Indian U17 FIFA World Cup Team.
MPFC has also contributed more than 30 players in various age-groups to the National Football Team, including notable players for the Indian U17 FIFA World Cup Team.

Apollo Tyres Ltd has signed on as the title sponsor for north India’s football team Mohali-based Minerva Punjab FC (MPFC) for the next five years.

Satish Sharma, president, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres, said, “It would be our pleasure to be associated with Minerva Punjab FC and contribute to Indian sports, especially at the grassroots level of football, where MPFC is already doing a fantastic job. This will also help us connect and engage with the fans of this club in the northern part of the country.”

This association with Apollo Tyres comes at a great time for the Punjabi Warriors, who debuted in the Hero I-League just a season back with a very young team. The Blues have also managed to defend their AIFF Youth League/Nike Premier Cup title for two consecutive seasons (2015 & 2016), becoming the only team in the country to do so. MPFC has also contributed more than 30 players in various age-groups to the National Team, including the notable four for the Indian U17 FIFA World Cup Team -- Mohd Shahjahan, Nongdamba Naorem, Anwar Ali and also India's historic goal scorer in a FIFA World Cup tournament, Jeakson Singh.

Ranjit Bajaj, MPFC’s owner and CEO, said, “Minerva Punjab FC is a brand new team of youngsters looking to make their presence felt in the top footballing contests of India. It gives us immense pleasure to be able to partner with the country’s leading tyre maker Apollo Tyres and bring them on board as our title sponsors. They have already been associated with some of the biggest clubs in world football, and we are delighted by this opportunity and look forward to a great season together.”

This is Apollo Tyres’ first partnership with a Hero I-League team after having established a successful alliance with various top brands in world football. They are currently the global tire partner for English Premier League clubs, Manchester United and Crystal Palace, in addition to its association with Borussia Monchengladbach in the German Bundesliga. Very recently, the tire manufacturer announced its entry into the Indian football arena by becoming the principal sponsor for the Indian Super League team, Chennaiyin FC.

Related Topics: Apollo Tyres Ltd., sports marketing, Team sponsorship

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