Suppliers

Maxxis Goes to Bat With the New York Yankees

Posted on January 10, 2018

Maxxis International-USA is extending its partnership with the New York Yankees for 2018.

Maxxis will be the Official Tire of the Yankees, and the tire company will have signage behind home plate. It's the 15th year of the Maxxis sponsorship of the Yankees. The tir

Maxxis will retain its signage behind home plate at Yankee Stadium.
Maxxis will retain its signage behind home plate at Yankee Stadium.
e company says the worldwide popularity of the Yankees has been an asset in improving Maxxis' exposure and marketing success.

“We are thrilled to have our brand of premium tires associated with a team of the caliber of the Yankees,” says Maxxis Marketing Manager Matt Clark. “As we’ve grown, establishing the Maxxis brand in markets across six continents, our status as an Official Tire of the Yankees has been invaluable. Our partnership with the Yankees has driven recognition of our brand, while at the same time identifying Maxxis with a team whose name is synonymous with championship and top-quality athletic competition.”

Michael Tusiani, senior vice president of partnerships for the Yankees, says, “We greatly value our long-standing partnership with Maxxis Tire, and expect that the Maxxis Tire signage at Yankee Stadium will continue to strengthen its global brand awareness."

For more information about Maxxis, go to www.maxxis.com.

Related Topics: Matt Clark, Maxxis International - USA, New York Yankees, official tire, sports marketing

Comments ( 0 )
More Stories
News Nexen Will Increase Prices Up to 6% on Nov. 1

Prices of Nexen brand passenger and light truck tires sold in the U.S. will increase by up to 6% on Nov. 1, 2018.

Darren Wells begins his second assignment as Goodyear’s executive vice president and CFO on Sept. 20. He also served in the position from 2008-2013.
News Darren Wells Returns to Goodyear as Chief Financial Officer

Goodyear Tire & Rubber Co. has named Darren Wells executive vice president and chief financial officer.

News Hercules Donates Tires to Schools

Hercules Tire & Rubber Co. has donated tires to a pair of schools where students are learning skills to enter the automotive industry.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!