Retail

West Coast Tire Pays Tribute to Its Founder Bob Mirman

Posted on February 1, 2018

After Bob Mirman, the founder of West Coast Tire and Service Inc., died in October, his grandson wanted to find a way to honor the man who led him into the tire business. So he put a customer — an artist — to work on a 30-foot mural.

Tom Eisenberg says he thinks his grandfather would shed a tear or two if he saw the mural, and "say it's great and keep moving. He was not that sentimental about things. He was a U.S. Marine."
Tom Eisenberg says he thinks his grandfather would shed a tear or two if he saw the mural, and "say it's great and keep moving. He was not that sentimental about things. He was a U.S. Marine."
Now Tom Eisenberg, co-owner and general manager of West Coast Tire, can look up to his grandfather any time he wants. Artist DJ Neff transformed the north wall of the Los Angeles tire dealership and Tire Pros franchise into a portrait of Mirman. "It's nice for me to see his face when I come in every morning.

"I came up with (the idea) one day. I just wanted to see his face everyday and let everyone know about his passing without forcing it on them," Eisenberg says.

The mural features the words "In loving memory of Bob Mirman" and a smiley photo of the tire dealer standing in the midst of tire racks. Mirman died Oct. 31, 2017, a few weeks shy of his 87th birthday.

Mirman opened West Coast Tire in 1970. In 2006 Eisenberg joined his grandfather in the business at age 16. He says his first job was when he was even younger. "When I was really young I used to help my grandfather put stamps on all the direct mail pieces he sent out." (Read more about Eisenberg in On the Rise, Modern Tire Dealer's group of young leaders in the industry.)

In an August 2017 story in MTD Mirman credited Eisenburg's digital touch with increasing customer counts, sales and gross profit.

Related Topics: Bob Mirman, obituary, On the Rise, Tom Eisenberg, West Coast Tire & Service

Comments ( 1 )
  • Greg Rom

     | about 7 months ago

    He was a great friend of my dad back in the day. RIP Bob...you did great things while you were here on earth. You have raised a great family who loves your forever. Greg Rom

More Stories
Consumers will receive “Save the Tiger” kits when they buy Uniroyal tires in October.
News Uniroyal Wants to Save Tigers in the Wild

Three years ago, Uniroyal dealers told Michelin North America Inc. the Uniroyal brand needed to be strengthened and refreshed. Based on the feedback, Michelin started a series of initiatives that have come to fruition this year.

News Bridgestone Posts Flat Results in North America in 1H

Bridgestone Corp. posted net sales of 1.77 trillion yen for the first six months of 2018. That compares to sales of 1.74 trillion yen for the same period in fiscal 2017.

News Hankook Relies on OE Tires for 2Q Sales Growth

Hankook Tire Corp. Ltd. posted net sales of 1.7 trillion won for the second quarter ended June 30, 2018. That compares to sales of 1.66 trillion won for the same period in fiscal 2017.

News Versatile Credit Adds EasyPay Finance Option

Versatile Credit Inc. has added the EasyPay Finance option to its list of platform offerings. The "second look" option focuses on offering financing solutions to the automotive market.

News Pirelli Co-Sponsors an America's Cup Challenger

Pirelli & Cie SpA has found a way to compete in the 36th America's Cup. Pirelli and Prada SpA will co-sponsor the Luna Rossa Challenge team in the sailing competition.

Joseph Saoud joined Bridgestone Americas in 2016.
News Bridgestone's Saoud Changes His Presidency and Residency

Bridgestone Americas Inc. has named Joseph Saoud president ot Bridgestone Americas Tire Operations Latin America.

Article Unit Sales Volumes Were Up Nearly 2%

Our recent discussions with dealers leave us with a view that sell-out trends improved in May versus the prior year’s period, re-accelerating from year-over-year contractions early in the year. While always somewhat subjective, we note commentary from installers was at the highest level since October 2017. From a volume standpoint, surveyed dealers reported they saw unit sales volumes up nearly 2% relative to the previous year’s period.

Article Understanding Private Equity Investments in the Tire and Service Business

With the recent combination of private equity-owned Mavis Tire Supply Corp. and Express Oil Change & Tire Engineers (Express Oil Change LLC), it’s a good time for tire dealers to understand how private equity plays the acquisition game differently than strategic acquirers like Monro Inc.

News Toyo's Tire Segment Results Save the Day in 1H 2018

Success in its Tire Business unit partially offset overall decreases in Toyo Tire & Rubber Co. Ltd.'s sales and operating income in the first half of fiscal 2018.

A Mountain View Tire & Service store opened in April 2018 in Wildomar, about 75 miles south of Los Angeles.
Article Building and Buying: Top 100 Dealers Keep Customers Close in a Digital Economy

Tire dealerships on the 2018 Modern Tire Dealer 100 have found a way to battle online tire sales, shrinking tire margins and a tight labor market: by investing in brick-and-mortar locations.

News Yokohama’s First-Half Profitability Improves by 19%

Yokohama Rubber Co. Ltd. reported net income of 17.8 billion yen on net sales of 309.7 billion yen for the half year ended June 30, 2018. That compares to income of 15.0 billion yen on sales of 304.2 billion yen for the first half of 2016.

News New Tire Pros Ad Campaign Costs $1 Million

American Tire Distributors Inc. (ATD) has launched a $1 million ad campaign highlighting the work of its Tire Pros franchisees. The message is hassle-free customer service.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!