Retail

GfK's U.S. Tire Panel: Winter Tire Sales at Retail Stores Drop 26%

Posted on February 8, 2018

Initial data from GfK Group’s tire retail panel in the U.S. shows a 5.6% decline in store sales year over year, with a 26% drop in purchases of winter tires.

GfK Group, a market research firm based in Germany, has built the first POS (point of sale) tracking panel for the U.S. tire retail marketplace, which represents 62% of all tire sales nationwide.

GfK says the data, collected from over 3,500 points of sale, allows manufacturers and retailers to understand – for the first time – country-wide trends, competitor activities, sale prices, and brand market share.

The new data release shows over 137 million tires were purchased in the independent tire channel during 2017, with an average selling price of $135.31 – a modest $1.71 increase over 2016. More than half (75.5 million) of those tires were for passenger cars, although sell-out in this segment actually dropped 7.1% in 2017, compared to 2016. Three tire sizes – 205 55 R16, 215 60 R16, and 215 55 R17 – led in passenger car sales.

Winter tire sell-out fell to 2.1 million in 2017, a 26% drop year over year. A set of four winter tires cost roughly $22 more in 2017 than 2016 – one possible factor in the sales decline.

“At a time of huge change – from consolidation, ecommerce, and other factors – a consistent view of the independent tire channel is essential to making smart, fact-based decisions,” says Neil Portnoy, managing director of GfK POS Tracking in North America.

“Manufacturers and retailers need to understand the sources of transformation and respond. Executives selling into or marketing in the channel can use the GfK panel data to take on today’s complex competitive landscape and see opportunities emerging on the horizon.”

GfK’s data also reveal that

  • the average tire dealer sells 387 tires per shop per month – down from 409 a year ago;
  • budget brand sales decreased 6.7% YOY, with an average 2017 sale price of about $98; and
  • rim sizes larger than 18 inches saw a 6.8% sales increase YOY, while those under 17 inches declined 9.2%

Bridgestone retail stores are among sources for GfK’s data. For details, read: “Bridgestone’s Stores to Share Point-of-Sale Data With GfK.”

Related Topics: GfK Group, winter tires

Comments ( 0 )
More Stories
News Point S Italy Adds 50 More Locations

July 1 was a big day for Point S Italy. Professional Pneus, a network of independent tire dealers with 50 locations in the South of Italy, was the second group to join Point S on that day.

The BFGoodrich Mud-Terrain T/A KM3 tire is available in three UTV sizes, and two more are coming in November: 32x10.00R14 and 32x10.00R15.
News Latest BFGoodrich M/T Tire Comes in UTV Sizes

The latest mud terrain tire from Michelin North America Inc.'s BFGoodrich brand isn't just for Jeeps, trucks and SUVs. The tire is also designed with UTV enthusiasts in mind.

Gaither Tool says its new E-Cube unit opens up a series of convenient and flexible service options for the mobile tire servicing sector.
News Gaither Tool Has a New Mobile Tire Servicing Unit

Gaither Tool Co. Inc. is bringing a mobile tire servicing platform designed as a single compact unit that does not require a generator to the North American market.

Gaither Tool says its new E-Cube unit opens up a series of convenient and flexible service options for the mobile tire servicing sector.
Product Gaither Tool Introduces Mobile Tire Servicing Unit

Gaither Tool Co. Inc. is bringing a mobile tire servicing platform designed as a single compact unit that does not require a generator to the North American market.

News Hornsby Tire Opens 6th Distribution Center

Hornsby Tire Distributors Inc. has opened its sixth distribution center and expanded into the Jacksonville, Fla., market.

Continental says the VDO Redi-Sensor (SE100003A) clamp-in TPMS sensor features an aluminum clamp-in valve stem that is resistant to many road hazards and complements today’s alloy wheels. 
Product Continental’s New VDO TPMS Sensor Covers More Than 20 Million Vehicles

Continental Commercial Vehicles & Aftermarket has expanded its overall vehicle coverage for TPMS sensor applications with a VDO Redi-Sensor TPMS sensor (part no. SE10003A).

Bill Williams, center, gets ready to cut the ribbon on the company's 36th store. The company was founded in 1929.
News Jack Williams Tire Opens a 3rd Store in Lancaster

Jack Williams Tire Co. Inc. has opened its third store in Lancaster, Pa., relocating a store the company acquired three years ago from Lebzelter's Total Car Care.

News Veritech Makes Management Changes

Veritech Mfg. & Wholesale Inc. has promoted Matt Bignell to general manager, and Alex Moore has joined the Veritech team as sales manager.

News Auto Care Association Forms Partnership with American Council of Young Political Leaders

The Auto Care Association kicked off its new partnership with the American Council of Young Political Leaders (ACYPL) by hosting a seven-person delegation of rising political leaders from Australia in Washington, D.C., on July 23.

By 2022 Nokian says the U.S. plant will have the capacity to produce 4 million passenger and light truck tires a year.
News Construction Is Underway at Nokian's U.S. Tire Plant

It's been nearly a year since Nokian Tyres plc broke ground in Dayton, Tenn. The company says its first U.S. production facility remains on schedule for a 2020 launch.

News Monro Names 2 Senior Leaders

Monro Inc. has added two executives to its leadership team. Jerry Alessia, who spent a dozen years working for Goodyear Tire & Rubber Co., will serve as senior vice president of tire merchandising.

The Service Professionals General Session at AAPEX in Las Vegas will focus on building rewarding careers for auto technicians.
News AAPEX General Session Focuses on Nurturing Service Careers

Automotive Aftermarket Products Expo (AAPEX) 2018 will feature a Service Professionals’ General Session geared to tackle an important industry issue: building rewarding careers for automotive technicians and ensuring they have the skills to repair vehicles equipped with new technology, regardless of where they are employed in the automotive aftermarket.

News Yokohama Offers Consumer Rebate on New Ascend GT Tires

Yokohama Tire Corp. is offering a $70 rebate to consumers who buy four Avid Ascend GT tires between Aug. 1 and Aug. 31, 2018.

News BFGoodrich Brand Is the 'Official' Tire of Surfing Competition

Michelin North America Inc.’s BFGoodrich brand has partnered with the World Surf League to become the official tire of the Vans U.S. Open of Surfing July 28 through Aug. 5, 2018, in Huntington Beach, Calif.

News Nexen's N'Fera Club Will Maintain 13 Off-Roading Trails in Big Bear

Nexen Tire America Inc.’s N’Fera Club has adopted 13 off-roading trails in Big Bear, Calif.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!