Retail

Cooper Sees New Products and More Online Sales as Path to Growth

Posted on August 6, 2018

Cooper Tire & Rubber Co. will unleash 18 new products over a 24-month timeframe, and has found another online avenue to sell tires to consumers.

During a call with investors, Brad Hughes, Cooper's CEO and president, says despite the company's newest 2018 projection of an overal flat unit volume, there is reason to believe those sales will improve. Cooper is refreshing and updating its product lineup with 18 new products in the next 24 months.

In addition, the company is continuing its searching for more online sales.

Hughes said, "Expanding with new channels is another important strategy for Cooper. We have told you about our successes with online sales channels such as Tire Rack and TireBuyer, and the multiple top 10 rankings our tires are earning on these sites. As we continue to build out our e-commerce, Cooper is very excited to have recently initiated a new relationship with a leading retailer's online site. This new relationship will significantly enhance our ability to reach consumers and help Cooper be where consumers want to shop for and buy tires today."

You didn't miss it. Hughes didn't provide the retailer's name.

But digital strategies were an emphasis for Hughes.

"You have also heard us talk about the importance of digital. Cooper has been actively engaged in some digital marketing tests that are enhancing our learning. We recently established a dedicated digital marketing team within Cooper to build on the work we have been doing in this area."

To read about Cooper's financial performance in the second quarter, see Cooper Tire's 2Q Profits, Sales and Unit Volumes Are Down.

Related Topics: Brad Hughes, Cooper, new tires, online tire sales, retail

Comments ( 0 )
More Stories
News Ford’s Wholesale Parts Program Offers New Rewards and Benefits

Ford Motor Co. is adding a new level of rewards to its Ford Professional Service Network (PSN) wholesale parts program for independent repair facilities.

TGI says the Chubby Nubby MT is named for its wide base and aggressive nubs.
News TGI Adds Four Patterns to Cosmo Brand

Miami, Fla.-based wholesaler Tire Group International LLC (TGI) has added four patterns in 36 sizes to its private label Cosmo brand.

Telle Tire has acquired its 10th store. The Eureka, Mo., location joins eight others across the St. Louis metro area.
News Telle Tire Hits Double Digits With 10 Stores

Telle Tire & Auto Service Inc. has acquired its 10th location, and owner Aaron Telle says his tire dealership will spend 2019 improving operations, creating and implementing a new point-of-sale system and adjusting to the company's new five-day workweek.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!