Discount Tire Opens Its Milestone 1,000th Store

Posted on September 12, 2018
Michael Zuieback, CEO of Discount Tire, hosted the opening of the company's 1,000th store, located in Phoenix near the company’s headquarters in Scottsdale, Ariz.
Michael Zuieback, CEO of Discount Tire, hosted the opening of the company's 1,000th store, located in Phoenix near the company’s headquarters in Scottsdale, Ariz.

On Monday, Sept. 10, 2018, the 1,000th Discount Tire store was opened. The milestone occurred in Phoenix, Ariz., on the corner of 23rd Ave. and Happy Valley Road.

"Reaching 1,000 stores is truly a testament to Bruce Halle’s dream and commitment to treating people right," said Lisa Pedersen, assistant vice president of marketing at Discount Tire.

With only six tires to his name, Halle, who was 87 when he died Jan. 4, 2018, opened his first Discount Tire store in Ann Arbor, Mich., in 1960.

The company reached 200 stores in 1990 and 500 stores in 2002.

Halle was named Modern Tire Dealer's Tire Dealer of the Year in 2014. At the time, he had 887 stores in 30 states, and said he hoped to have stores in at least 40 states, not including Alaska and Hawaii.

Today the parent company, Reinalt-Thomas Corp., does business as Discount Tire (and America’s Tire in parts of California) in 34 states.

Discount Tire said it attributes its success “to the respectful, can-do attitude” that began at Halle’s first store, and is instilled in each of the company’s more than 20,000 employees.

”Bruce always said, 'Once we get to 1,000, let’s go open the next thousand -- as long as we stay true to who we are,'” said Pedersen. “We will continue to responsibly grow and honor Bruce’s legacy on which the company was built."

Also on Monday, Brad Keselowski, driver of the No. 22 Discount Tire car in the Monster Energy NASCAR Cup Series, won his first race of the season, The Brickyard 400, at Indianapolis Motor Speedway.

Related Topics: America's Tire, Brad Keselowski, Bruce Halle, consumer tires, Discount Tire, light truck tires, Lisa Pedersen, motorsports, NASCAR, passenger tires, retail

Comments ( 1 )
  • Gary

     | about 3 months ago

    "A creek will rise or fall according to it's source". Discount Tire has always been my tire store! Definitely the best! Great job Discount!

More Stories
"I’m happy to maintain the great relationship we’ve created with Hercules Tires," said Greg Wilson.
News Hercules Tires Announces Extended Sponsorship Agreement with Greg Wilson Racing

Hercules Tires has extended its partnership with Greg Wilson Racing and entered into a multi-year sponsorship agreement.

The Tire Discounters outlet at 138 Raider Lane in Chattanooga, Tenn., will be open by the end of 2018.
News Four New Stores Will Give Tire Discounters 115

As of Jan. 1, 2019, there will be 112 Tire Discounters outlets in six states. The latest four outlets will be opened by the end of the year, says Tire Discounters Inc. President Jamie Ward.

The redesigned EXCEED site allows users to see consumer and commercial sections via one login.
News Yokohama Updates Its Online Training Program

Yokohama Tire Corp. has redesigned its EXCEED online dealer training program. The new site features updated content and an improved user experience that includes streamlined access to product modules.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!