Suppliers

Giti Supports Women in Trucking Awareness Campaign

Posted on September 17, 2018

Giti Tire (USA) Ltd. has joined other trucking industry leaders and celebrities this month in sponsoring Mediaplanet’s “Empowering Our Female Truck Drivers” campaign.

The month-long campaign, which kicked off on in conjunction with National Truck Driver Appreciation Week (Sept. 9-15), involves a print ad campaign in USA Today (in the Houston, Dallas, Nashville, San Francisco, Cincinnati, Chicago, St. Louis and Kansas City markets) with an estimated readership of 750,000.

The company says a social media campaign is also delivering this important story across the nation

Main campaign topics are centered around safety, health, driver recruiting and retention, driver appreciation, fleet management and telematics.

“Giti Tire is proud to recognize the thousands of talented women drivers who tackle one of America’s most important and demanding jobs,” said Armand Allaire executive vice president of commercial sales for Giti Tire (USA) Ltd. “It is critical for this industry’s future to actively support women who are already involved and encourage others to join.”

According to the American Trucking Association, the trucking industry generated $676.2 billion in revenue in 2017 and carries 70 percent of all freight tonnage. While there are over 3.5 million truck drivers in the United States today, the industry needs to hire about 900,000 more drivers to meet rising demands. Only about six percent of the truck driver population is female.

Giti Tire partnered in the campaign with Mediaplanet, a content marketing company that specializes in advocacy and awareness campaigns.

Other campaign partners include: Women in Trucking Association, American Trucking Associations, Truckload Carriers Association, US Department of Transportation, Lisa Kelly of the History Channel’s Ice Road Truckers, and Johnelle Hunt, co-founder of J.B Hunt.

In addition to Giti Tire, other corporate and celebrity sponsors include: Daimler Trucks, Mack Trucks, TravelCenters of America, Averitt Express, Shell, Phillips 66, and former NASCAR driver Danica Patrick.

Visit www.gititrucktires.com to see the full line of Giti truck and bus radials.

Related Topics: Armand Allaire, Giti Tire (USA) Ltd., truck tires

Comments ( 0 )
More Stories
Alton Degenhardt places portable scales under each tractor tire. Knowing the weight exerted by a tire on the surface of soil enables him to calculate the air pressure needed to optimize the tractor’s performance and reduce compaction. He also uses the scales to determine the correct weight split of the tractor.
Article Degenhardt Tire Helps Growers See the Value in Proper Inflation

When Alton Degenhardt suggested lower inflation pressures of farm equipment tires would reduce soil compaction, his customers were skeptical.

News Titan Approves Dividend After Positive 3Q Results

A cash dividend of $.005 (one half cent) per common share  was approved by Titan International Inc.’s board of directors for the fourth quarter of 2018.

News John Bruce Joins IMI as Southeast Territory Manager

IMI (International Marketing Inc.) has hired John Bruce as Southeast territory manager. Bruce has 30 years of experience in the trucking industry, with 18 years spent focusing on commercial truck tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!