Traicoff, formerly vice president of sales and customer development for the North America consumer, will develop and implement an integrated customer engagement approach for the Americas region. The focus: make it easy for customers to do business with Goodyear.
He'll report to Steve McClellan, president of Goodyear Americas.
Two other men are taking on new roles in the North America consumer business.
Mike Dwyer will become chief customer officer for the North America consumer, and will be responsible for original equipment and replacement sales. Dwyer, who previously served as chief marketing officer for the North America consumer, will report to Scott Rogers, president of the North America consumer.
Chris Magana has been named vice president and general manager of OE for the North American consumer. He'll report to Dwyer, and succeeds Ken Hertl, who has announced his plans to retire. Magana previously worked as director of categories for the North America consumer.