Retail

Andy Traicoff Has a New Job at Goodyear: VP of the Customer Experience

Posted on October 9, 2018

Andy Traicoff will develop and implement Goodyear's customer engagement approach for the Americas.
Andy Traicoff will develop and implement Goodyear's customer engagement approach for the Americas.
Three leaders at Goodyear Tire & Rubber Co. are taking on new positions, including Andy Traicoff, who's assuming a newly created role: vice president of the customer experience in the Americas.

Traicoff, formerly vice president of sales and customer development for the North America consumer, will develop and implement an integrated customer engagement approach for the Americas region. The focus: make it easy for customers to do business with Goodyear.

He'll report to Steve McClellan, president of Goodyear Americas.

Two other men are taking on new roles in the North America consumer business.

Mike Dwyer will lead both OE and replacement tire sales as Goodyear's chief customer officer.
Mike Dwyer will lead both OE and replacement tire sales as Goodyear's chief customer officer.
Mike Dwyer will become chief customer officer for the North America consumer, and will be responsible for original equipment and replacement sales. Dwyer, who previously served as chief marketing officer for the North America consumer, will report to Scott Rogers, president of the North America consumer.

Chris Magana has been named vice president and general manager of OE for the North American consumer. He'll report to Dwyer, and succeeds Ken Hertl, who has announced his plans to retire. Magana previously worked as director of categories for the North America consumer.

Chris Magana is taking on the job of vice president and general manager of Goodyear's OE consumer business in North America.
Chris Magana is taking on the job of vice president and general manager of Goodyear's OE consumer business in North America.
“The changes we are announcing today position us to win together with our customers, in consumer and commercial products, and across the Americas region, making it easy for consumers and fleets to buy, own and recommend Goodyear tires," says McClellan. "I have enormous confidence in Andy, Mike and Chris and their ability to drive value for our customers.”

Related Topics: Andy Traicoff, Chris Magana, consumer tires, Goodyear, Mike Dwyer, replacement tires

Comments ( 0 )
More Stories
Article What Employees Get Right: Become Better at Pointing Out the Positives

It’s easy writing articles about what’s wrong with the tire and service industry. It comes naturally to most folks — picking out what others are doing wrong. We are all guilty of it. You walk out into the shop and what are you looking for? Rags or parts boxes on the floor, the car that isn’t pulled in yet, the tech without his safety glasses.

Hunter’s Revolution tire changer with WalkAway capability allows the operator to “walk away,” freeing him to perform balancing or other tasks during the longest portion of the tire changing action.
Article How Mounting and Balancing Will Change in 2019

Consumer preference for ever-larger, even more stylized wheels continues to trigger changes that are redefining how profits are realized in a tire store’s service bays.

BPI says Raybestos new and remanufactured calipers are plated to provide peak performance in even the harshest conditions.
Product BPI Expands Raybestos Caliper Coverage

Brake Parts Inc LLC (BPI) has added part numbers to its premium Raybestos Element3 new plated brake calipers and Raybestos R-Line remanufactured calipers.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!