Retail

Andy Traicoff Has a New Job at Goodyear: VP of the Customer Experience

Posted on October 9, 2018

Andy Traicoff will develop and implement Goodyear's customer engagement approach for the Americas.
Andy Traicoff will develop and implement Goodyear's customer engagement approach for the Americas.
Three leaders at Goodyear Tire & Rubber Co. are taking on new positions, including Andy Traicoff, who's assuming a newly created role: vice president of the customer experience in the Americas.

Traicoff, formerly vice president of sales and customer development for the North America consumer, will develop and implement an integrated customer engagement approach for the Americas region. The focus: make it easy for customers to do business with Goodyear.

He'll report to Steve McClellan, president of Goodyear Americas.

Two other men are taking on new roles in the North America consumer business.

Mike Dwyer will lead both OE and replacement tire sales as Goodyear's chief customer officer.
Mike Dwyer will lead both OE and replacement tire sales as Goodyear's chief customer officer.
Mike Dwyer will become chief customer officer for the North America consumer, and will be responsible for original equipment and replacement sales. Dwyer, who previously served as chief marketing officer for the North America consumer, will report to Scott Rogers, president of the North America consumer.

Chris Magana has been named vice president and general manager of OE for the North American consumer. He'll report to Dwyer, and succeeds Ken Hertl, who has announced his plans to retire. Magana previously worked as director of categories for the North America consumer.

Chris Magana is taking on the job of vice president and general manager of Goodyear's OE consumer business in North America.
Chris Magana is taking on the job of vice president and general manager of Goodyear's OE consumer business in North America.
“The changes we are announcing today position us to win together with our customers, in consumer and commercial products, and across the Americas region, making it easy for consumers and fleets to buy, own and recommend Goodyear tires," says McClellan. "I have enormous confidence in Andy, Mike and Chris and their ability to drive value for our customers.”

Related Topics: Andy Traicoff, Chris Magana, consumer tires, Goodyear, Mike Dwyer, replacement tires

Helpful?
Comments ( 0 )
More Stories
"We are closely following the successful ramp up of our plant in Hungary, which will further fuel our growth in the continent and beyond,” says Apollo Tyres' Benoit Rivallant.
News October 17, 2018 Apollo's Rivallant Will Take Over in Europe

Benoit Rivallant will succeed Mathias Heimann as the president of European Operations for Apollo Tyres Ltd.

News October 16, 2018 Walmart and Advance Auto Parts Partner to Open Online Parts Store

Walmart Inc. and Advance Auto Parts Inc. are bringing an automotive specialty store to the general merchandise retailer’s website in the first half of 2019, and tires will be among the products sold there.

News October 16, 2018 Jiffy Lube Franchisee Building Its 30th Store

A franchisee of Jiffy Lube International Inc. locations is in the midst of a major growth spurt. SRE Group recently opened its 29th Jiffy Lube location, and has two more stores that are expected to open in Nevada by the end of 2018. And yes, the group is selling tires.  

Load More
Bob's Headshot

B.O.B. Blog


View All

Most Popular Stories

  1. The Next Step for Tire Pressure Management
  2. Goodyear Services 2 Million Trucks in 10 Years
  3. Continental Celebrates 90 Years of Its Namesake Ag Tires

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!