Retail

Online Tire Supply and Equipment Store Has a New Name: Tire Supply Network

Posted on November 8, 2018

Wilcox Supply Inc. has renamed and rebranded its online store which sells tire supplies and tire equipment to tire retailers. The online business will be known as Tire Supply Network.

The online store launched earlier this year under a different name — Discount Tire Supply. And the company says four months into its operations it received a cease and desist letter from Reinalt-Thomas Corp. dba Discount Tire. The nation's largest tire dealer alleged trademark infringement and insisted the online business stop using the name, as well as its website domain.

Wilcox Supply says its legal counsel advised the company to comply with Discount Tire's request, "and so we have decided to start again with the name Tire Supply Network."

The company says its mission remains the same: "to provide our customers a one stop e-commerce solution that displays our entire catalog of products in an easy-to-navigate environment."

Tire Supply Network is a division of Wilcox Supply.

For more information, visit www.tiresupplynetwork.com.

Related Topics: online sales, shop equipment, tire service equipment, Tire Supply Network, Wilcox Supply

Comments ( 0 )
More Stories
News YourMechanic Adds Tire Sales and Installation Via Goodyear Dealers

Goodyear Tire & Rubber Co. will provide tire sales and installation services to customers of YourMechanic Services Inc.’s online platform.

News Monro Reaches the West Coast With Purchase of Certified Tire

Monro Inc. has entered the California market with its purchase of Certified Tire & Service Centers Inc.

News One Tire Brand Dominates J.D. Power OE Tire Rankings

There’s only one tire brand that ranked “among the best” in every category of J.D. Power’s 2019 Original Equipment Tire Customer Satisfaction Study.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!