Simple Tire LLC is making the search for SmartWay-verified truck tires simpler. Users of the online platform can now sort and filter their search results based on tires that have earned the SmartWay label.
“The ability to search for SmartWay-verified tires on Simple Tire was one of the most-requested features by our trucking audience, based on consumer surveys,” says John Langan, the company's e-commerce marketing manager.
In some states truckers are required to use SmartWay-verified tires, the labeling initiative by the Environmental Protection Agency designed to help freight and logistics companies improve their carbon footprint for Class 8 tractor-trailers. SmartWay Verified tires help reduce energy loss as tires roll, resulting in better fuel economy and reduced fuel costs.
“This new feature encourages shoppers to think about eco-friendly options and makes it simpler to purchase tires that are better for the environment,” says Langan.