Suppliers

Chris Tolbert Joins Zafco as East VP of Sales

Posted on December 5, 2018
Chris Tolbert has spent more than 30 years in the tire industry.
Chris Tolbert has spent more than 30 years in the tire industry.

Chris Tolbert refers to Armstrong as "a quintessential American brand." The same can be said about Tolbert.

That is why the pairing of the tire industry veteran with Zafco International, owners of the Armstrong tire brand, seems to be a good fit. Tolbert is Zafco's vice president of sales for the East Zone. He will work with the North American sales team to build the iconic Armstrong brand in the radial passenger, light truck and truck tire segments from his base of operations in Hudson, Ohio.

In addition, he will help grow the Accelera, Forceum and Zeetex brands in the U.S. and Canada.

"It’s a great opportunity to help build a multi-brand strategy at Zafco and bring back a quintessential American brand that once had a strong and loyal distributor and customer base," says Tolbert. "Armstrong is a name that is well-recognized, not to mention the added value of having a cool mascot like Tuffy the Rhino."

Tolbert has spent more than 30 years in the tire industry. For the last year, he was director of business development in American Kenda Rubber Ind. Co. Ltd.'s Automotive Division. Prior to that he was part of the original sales group building the Nexen tire brand in North America as a senior sales director in the Great Lakes, Northeast and Southeast regions.

Before working at Nexen Tire America Inc., he held sales positions with Giti Tire (USA) Ltd., Tire Centers Inc. and Ziegler Tire & Supply Co.

Based in Miami, Fla., Zafco International manufactures and distributes automotive tires serving wholesalers and retailers across the Americas. For more information on Zafco, go to zafcointernational.com.

Related Topics: Armstrong, hirings, Tuffy the Rhino, ZAFCO International

Comments ( 1 )
  • Dan myatt

     | about 7 months ago

    Congrats Chris Much success.👍

More Stories
News CITEXPO 2019 Is Held in China, But Open to All Tire Markets

About 360 exhibitors will greet and meet with more than 12,000 professional buyers during the 2019 edition of China International Tire Expo (CITEXPO) Aug. 19-21.

ZC Rubber hosted 50 African tire dealers and partners for a one-day business meeting June 19.
News ZC Rubber Is Doing Big Business in Africa

Zhongce Rubber Group Co. Ltd. (ZC Rubber) hosted more than 50 of its partners and tire dealers in Africa at a dealer conference. During the meeting the company said sales in Africa have increased 51% in the last five years.

Fury Off-Road Tires has moved into a new headquarters at 9010 N. Royal Lane, Suite 100, in Irving, Texas.
News Fury Off-Road Tires Makes a Move to Grow

Fury Off-Road Tires LLC has relocated and expanded its headquarters, while also consolidating its three warehouses into a single 75,000 square-foot space in Irving, Texas.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!