Suppliers

TBC Updates Sumitomo HTR Enhance Lineup

Posted on February 4, 2019

The Sumitomo HTR Enhance LX2 is an all-season tire available in 43 sizes.
The Sumitomo HTR Enhance LX2 is an all-season tire available in 43 sizes.
TBC Brands LLC is updating the Sumitomo HTR Enhance line for the performance tire market with three products and 82 sizes for fitments on passenger cars, CUVs and SUVs.

The Sumitomo HTR Enhance LX2 is immediately available to tire dealers. It replaces the L/X; the all-season touring tire is designed to provide enhanced ride comfort in a variety of road conditions. It comes in 43 passenger sizes.

The HTR Enhance CX2 and WX2 will become available in the second quarter of 2019. The Enhance CX2 replaces the C/X and is for SUV and CUV owners who need a tough tire for heavy loads, with a balance of providing year-round performance. It will be available in 25 sizes.

The Enhance WX2 is an ultra-high performance tire. It will be available in 14 sizes for sedans and CUVs and provide predictable handling, all-season traction and precise cornering.

The Sumitomo HTR Enhance CX2 is an update for the C/X tire, which was introduced in 2014.
The Sumitomo HTR Enhance CX2 is an update for the C/X tire, which was introduced in 2014.
In all, the three tires will be available in sizes for 15-inch to 22-inch wheels.

“TBC Brands is excited to expand the Sumitomo brand lineup with the addition of the HTR Enhance family which spans three of the fastest growing market segments in the industry,” says Jon Vance, senior vice president of product marketing for TBC Corp. “This family of tires was designed for dealers seeking an exclusive, high quality product with top tier performance all while offering enhanced profitability. With the HTR Enhance, dealers will be able to stock one line that covers multiple vehicle fitments while making it easy for retail associates to sell this go-to product.”

All three Sumitomo HTR Enhance tires will come with a warranty protection package:

  • The Sumitomo HTR Enhance WX2 is a UHP tire that will be available in 14 sizes beginning in the second quarter of 2019.
    The Sumitomo HTR Enhance WX2 is a UHP tire that will be available in 14 sizes beginning in the second quarter of 2019.
    LX2: 90,000 mile limited treadwear warranty for all T-rated sizes and 75,000 mile limited treadwear warranty for all H- and V-rated sizes;
  • CX2: 65,000 mile limited treadwear warranty for all sizes;
  • WX2: 55,000 mile limited treadwear warranty for all sizes;
  • 45-day free test drive;
  • two-year, 24/7 roadside assistance coverage; and
  • free lifetime defect replacement.

For more information, visit www.tbcbrands.com.

Related Topics: consumer tires, CUV tires, Jon Vance, performance tires, Sumitomo HTR Enhance, SUV tires, TBC, ultra-high performance tires

Comments ( 0 )
More Stories
News Les Schwab No Longer Holds Exclusive Rights to Toyo in Northwest U.S.

For 52 years Les Schwab Tire Centers Inc. had an exclusive, multi-state territory with Toyo Tire USA Corp. That deal, which effectively locked out other tire dealers, including online retailers, from selling Toyo-branded products in the northwest corner of the U.S. has come to an end.  

News These New Chinese Truck Tire Tariffs Are Effective Immediately

It didn't take long for the truck tire tariffs to be implemented. On Jan. 30, 2019, the International Trade Commission reversed an earlier decision and ruled the U.S. tire market was being harmed by the importing of truck and bus tires from China.

News U.S. Tire Shipments Total Record 216.7 Million Units

Replacement passenger tire shipments in the U.S. reached a record 216.7 million units in 2018, according to the preliminary edition of the latest U.S. Tire Manufacturers Association (USTMA) Factbook.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!