Commercial Business

Titan Offers Multi-Level Dealer Training

Posted on February 6, 2019

After training more than 400 tire dealers in 2018, Titan International Inc. is expanding its sales training program in 2019 with both intermediate and advanced tire and wheel lessons.

Titan is offering three classes for its dealers in 2019.
Titan is offering three classes for its dealers in 2019.
Titan University is made up of a combination fo classroom instruction, hands-on learning and sales lessons.

“I've been in the tire business since 1994 and believe it’s always good to learn from and share ideas with other dealers throughout North America on what’s worked and what doesn’t in the ever-evolving tire industry,” says John Sparks, president of Sparks Commercial Tire and Titan University graduate. “There’s always room to expand knowledge, and Titan U provides more of a focused classroom setting to drill in on what’s new.”

Classes are held in a 1,500-sq.-ft. classroom and a 8,000-sq.-ft. hands-on training area near Boone, Iowa.

“We want to help dealers better serve their customers,” says Paul Hawkins, senior vice president of aftermarket sales at Titan. “Titan University gives tire dealers the exposure and opportunity to learn about the applications they may not be selling to currently, but gives them the complete training to do so in the future.”

Titan University includes both classroom sessions, as well as hands-on instruction and sales training for the company's tire dealers.
Titan University includes both classroom sessions, as well as hands-on instruction and sales training for the company's tire dealers.
There are three more sessions scheduled for 2019:

Titan University 1.0: A broad overview of all industry segments, suited for new hires or less-experienced dealers wanting to jumpstart their knowledge of agriculture and off-the-road tire and wheel products.

Feb. 18-20

Feb. 20-22

Titan University Agriculture Tire & Wheel 2.0: An advanced, in-depth agriculture tire and wheel education, ideal for graduates of the 2017-18 Titan University class, as well as more intermediate and advanced dealers. This session will focus on priority product lines, key features and benefits, optimum tractor setup, Titan’s Low Sidewall Technology (LSW) fitments and key selling tactics, as well as special classroom sessions on engineering and compounding.

Feb. 11-13

The company also hosted a Titan University OTR Tire & Wheel 2.0 session Feb. 6-8.

The training and certification is open exclusively to Titan dealers, Titan Strong Seller Associate dealers and partner equipment dealers. To learn more or register for a 2019 session, please contact

Related Topics: farm tires, John Sparks, Paul Hawkins, Tire dealer training, Titan, Titan University

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