He joins Hankook after holding senior executive positions at TCi Tire Centers and AAA Carolinas where he partnered with Hankook.
"In my former role, Hankook was a great partner and vendor to me, and always came through when needed," Williams said. "When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship, and the opportunity to be part of that spirit and help captain the ship through the company's growth expectations in the American market."
TBR plans for 2019
Hankook says 2018 was a big year for its TBR portfolio. It was driven by growth with key dealer partners, as well as the company outfitting "numerous fleets throughout the U.S." Hankook attributes the success to its national account sales program, which provides products and related services to fleet-specific customers.
In 2019 the company plans to launch three TBR products, plus tools to help the sales team.
For more information, visit www.hankooktire.com/us/.