Commercial Business

Hankook Hires Rob Williams for TBR Tire Sales

Posted on February 7, 2019

Hankook Tire America Corp. has hired Rob Williams to lead sales of truck and bus radial (TBR) tires.

Rob Williams will lead truck and bus tire sales for Hankook in the U.S. The company will launch three new products in 2019.
Rob Williams will lead truck and bus tire sales for Hankook in the U.S. The company will launch three new products in 2019.
Williams will serve as senior director of TBR sales. Hankook says he'll play an integral role in growing product lines and securing new partnerships.

He joins Hankook after holding senior executive positions at TCi Tire Centers and AAA Carolinas where he partnered with Hankook.

"In my former role, Hankook was a great partner and vendor to me, and always came through when needed," Williams said. "When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship, and the opportunity to be part of that spirit and help captain the ship through the company's growth expectations in the American market."

TBR plans for 2019

Hankook says 2018 was a big year for its TBR portfolio. It was driven by growth with key dealer partners, as well as the company outfitting "numerous fleets throughout the U.S." Hankook attributes the success to its national account sales program, which provides products and related services to fleet-specific customers.

In 2019 the company plans to launch three TBR products, plus tools to help the sales team.

For more information, visit

Related Topics: Hankook, medium truck tires, Rob Williams, truck tire sales, truck tires

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