Retail

Hercules Partners with Another UTV Racing Team

Posted on February 13, 2019

Hercules Tire and Rubber Co. has finalized another partnership with a prominent racing team owner. Will Rodgers and Rodgers Racing will begin competing on Hercules tires in March.

Rodgers Racing will join Double Lucky Racing -- 2018 Code Off-Road champions in the Class 29 UTV Turbo division -- and Greg Wilson Racing on the Hercules sponsorship roster of sprint car and UTV racing teams. (Greg Wilson Racing renewed its long-term sponsorship earlier this year.)

Rodgers Racing and its custom Hercules ulitlity terrain vehicle (UTV) will compete at the 2019 Mint 400 Off Road Race in Las Vegas March 4-10, on Terra Trac M/T tires

The UTV also will be fitted with Terra Trac M/T tires at the 2019 UTV World Championship on April 5-7 in the Best In The Desert (BITD) Series.

Rodgers is most well known in the NASCAR racing circuit. He partnered with Hercules tires at the 2017 UTV World Championship, finishing in second place and earning a spot on the podium.

"I'm thrilled to be partnering with Hercules Tires again in 2019 for some of the highest anticipated off-road races of the year," said Rodgers. "Our success together in the past was truly a testament to the Terra Trac M/T tires and the ability to win races together. I could not have asked for more after a second place finish that year in our first start together. I am confident in the program we have built for 2019 and know it will be a winning combination."

“We have been working tirelessly to put these programs together in an effort to grow awareness of the Hercules brand," said Nakia Medlin, director of marketing. "Tying the experience of these champions together with the knowledge of our brand and product experts sets 'Team Hercules' up for a very successful future in racing and beyond.”

Hercules is a wholly owned subsidiary of American Tire Distributors Inc. (ATD). For more information on Hercules and its products, check out these links:

"Hercules' New Avalanche RT Winter Tire is Studdable."

"Hercules Adds Trailer Tire to Strong Guard Family."

"Hercules Donates Tires to Schools."

"Hercules Has a New Tire for Cargo Vans and Light Trucks."

Related Topics: consumer tires, Hercules Terra Trac MT, motorsports, Nakia Medlin, private brand tires, racing tires

Comments ( 0 )
More Stories
Article Task Vampires and Emotional Vampires: Slaying Productivity-Draining Monsters

You start your day off coming into work early, like you usually do. This is a critical time, as you are often by yourself and you can think in peace and quiet about your day, your week, and maybe your month.  Any book on leadership or managerial qualities will emphasize the importance of quiet solitude in the morning.

Article The Average Customer Continues to Look More Toward Quality Than Value

Feedback from with leave us with a view that retail sell-out trends showed strength in October with a notable pickup in momentum from September. From a volume standpoint, surveyed dealers reported they saw unit sales improve roughly 1% to 2% compared to the prior year’s period and came in as the third highest observed growth rate in our tire demand index for the year.

Ron Rossi is retiring from the Auto Care Association. He has led the association's market intelligence division since 2006.
News Rossi to Retire from Auto Care Association

Ron Rossi, director of market intelligence for the Auto Care Association, will retire at the end of 2019 after nearly five decades in the automotive industry.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!