Retail

Hercules Partners with Another UTV Racing Team

Posted on February 13, 2019

Hercules Tire and Rubber Co. has finalized another partnership with a prominent racing team owner. Will Rodgers and Rodgers Racing will begin competing on Hercules tires in March.

Rodgers Racing will join Double Lucky Racing -- 2018 Code Off-Road champions in the Class 29 UTV Turbo division -- and Greg Wilson Racing on the Hercules sponsorship roster of sprint car and UTV racing teams. (Greg Wilson Racing renewed its long-term sponsorship earlier this year.)

Rodgers Racing and its custom Hercules ulitlity terrain vehicle (UTV) will compete at the 2019 Mint 400 Off Road Race in Las Vegas March 4-10, on Terra Trac M/T tires

The UTV also will be fitted with Terra Trac M/T tires at the 2019 UTV World Championship on April 5-7 in the Best In The Desert (BITD) Series.

Rodgers is most well known in the NASCAR racing circuit. He partnered with Hercules tires at the 2017 UTV World Championship, finishing in second place and earning a spot on the podium.

"I'm thrilled to be partnering with Hercules Tires again in 2019 for some of the highest anticipated off-road races of the year," said Rodgers. "Our success together in the past was truly a testament to the Terra Trac M/T tires and the ability to win races together. I could not have asked for more after a second place finish that year in our first start together. I am confident in the program we have built for 2019 and know it will be a winning combination."

“We have been working tirelessly to put these programs together in an effort to grow awareness of the Hercules brand," said Nakia Medlin, director of marketing. "Tying the experience of these champions together with the knowledge of our brand and product experts sets 'Team Hercules' up for a very successful future in racing and beyond.”

Hercules is a wholly owned subsidiary of American Tire Distributors Inc. (ATD). For more information on Hercules and its products, check out these links:

"Hercules' New Avalanche RT Winter Tire is Studdable."

"Hercules Adds Trailer Tire to Strong Guard Family."

"Hercules Donates Tires to Schools."

"Hercules Has a New Tire for Cargo Vans and Light Trucks."

Related Topics: consumer tires, Hercules Terra Trac MT, motorsports, Nakia Medlin, private brand tires, racing tires

Comments ( 0 )
More Stories
VIP Tires & Service President and CEO Tim Winkeler (center) cuts the ribbon at the re-opening of the company’s newly renovated store in Brunswick, Maine. He’s joined by Chairman of the Board, John Quirk (right), and the entire Brunswick auto store team. 
News VIP Tires & Service Renovates Brunswick Store

A 5,000-square-foot expansion to the VIP Tires & Service store in Brunswick, Maine, added four service bays, new shop equipment; inside storage for up to 2,000 tires and an improved and larger customer area.

30,000 RX scissor lifts have been produced by Hunter employees at the Durant, Miss., plant.
News Hunter's Mississippi Plant Reaches 30,000-Lift Milestone

Hunter Engineering Co.'s plant in Durant, Miss., surpassed production of 30,000 RX scissor lift racks in July 2019.

News Tire Rack Compares 4 Premium Grand Touring A/S Tires

In its latest test of top tire models, Tire Rack Inc. identified a product that “could signify a paradigm shift in the grand touring all-season landscape.”

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!