Retail

What To Do After Bridgestone Closes 13 Stores in Your Market: Hustle

Posted on April 4, 2019

Bridgestone Retail Operations LLC has closed 13 of its 14 Firestone Complete Auto Care stores in the greater Salt Lake City area. For Burt Brothers Tire and Service Inc., that spells opportunity.

Jeremy Burt, operations and marketing manager for Burt Brothers, says the independent tire dealer is working to capture three things:

  • consumers who now are looking for a new source for tires and auto repair;
  • employees who are suddenly out of work; and
  • the opportunity to expand to meet the market need.

On the consumer end, Burt Brothers has announced in local media that it will honor all of Firestone’s consumer agreements and warranties. It’s also telling consumers that Burt Brothers is “the only local, direct Firestone dealer in Northern Utah,” that it has “one of the largest Firestone tire inventories in the state,” and that the dealer will accept the Firestone credit card.

“We will make this a seamless transition for customers,” Burt says. “We will honor all Firestone warranties and take care of all tire rotations and balances, flat repairs and other needs.”

As for employees, it’s well known in the industry that it’s hard to find good workers, especially technicians. Burt Brothers will host a job fair for former Firestone employees at the Burt Brothers corporate office, 737 N. 400 W in North Salt Lake City. The job fair will begin at 8 a.m. on Friday, April 5.

The closing of the stores also presents an opportunity for Burt Brothers to expand. The company, led by brothers Ron Burt and Wendel Burt, was founded in 1991, and operates 11 stores along the Wasatch Front in northern Utah. A second generation — Ron and Wendel’s sons — including Jeremy Burt, have joined the company.

Jeremy Burt says the company “is also looking for opportunities to reopen the Firestone shops under the Burt Brothers name.”

Bridgestone didn’t specify the reason for the closures, other than to say it made the “difficult decision.” Bridgestone announced the closures on April 2. Burt Brothers says the closure was “due to a master lease agreement.”

For more information on Burt Brothers, visit www.BurtBrothers.com.

Related Topics: Bridgestone, Burt Brothers Tire, company-owned stores, Firestone Complete Auto Care, Jeremy Burt, retail, Salt Lake City

Comments ( 2 )
  • mr tire

     | about 3 months ago

    They also closed a Firestone center in Downtown Nashville, which was basically a mile from their headquarters. Interesting move nonetheless.

  • See all comments
More Stories
The HTR Z5 is available in 54 Y-rated sizes ranging from 17 to 20 inches.
News Sumitomo Improves Performance With Next Gen HTR Z5

TBC Corp. invited a select group of its dealers to the Palm Beach International Raceway to officially launch its new ultra-high performance tire, the Sumitomo HTR Z5, this week.

Pentosin Transmission Fluid Service Kits feature OE-approved Pentosin fluid and Rein Automotive replacement parts.
Product Pentosin Transmission Fluid Service Kits Are Available for European Makes

CRP Automotive has released Pentosin Transmission Fluid Service Kits for popular European vehicles.

The Royal Seal All-Season radial tire was standard equipment on the 1982 Buick Riviera.
Article Self-Sealing Tires Are Back in the Limelight

Is it a technological breakthrough? Hardly. But we did see Ford Motor Co. play up tires in a press release, so clearly the vehicle maker sees a marketing opportunity.

Autel says its new adjustable angle 1-Sensor adjusts from 15 degrees to 30 degrees to provide a better fit for a wider variety of vehicles.
Product Autel's New 1-Sensor Has Adjustable Angle

The new Adjustable Angle Autel 1-Sensor has 15 degrees of flexibility.

Point S has updated its original all-season tire for Europe. The Point S 4 Seasons 2 is available in 21 passenger sizes, and the Point S 4 Seasons Van is a light truck tire in five sizes.
News Point S Refreshes Its All-Season Tire

Point S Development is updating its all-season tire for Europe. The success of the Point S 4 Seasons tire drove the development of the Point S 4 Seasons 2.

News Sullivan Tire Is Growing in Massachusetts

Sullivan Tire Co. Inc. has opened the first of two new stores this summer in Massachusetts, giving the company 73 retail locations in New England.

News 6 Powersports Vehicles Are Top Prize in Perfect Stop Sweepstakes

Auto Value and Bumper to Bumper stores and service centers are giving technicians a chance to win a new vehicle in the Perfect Stop Powersports Giveaway sweepstakes.

News Hunter Integrates Inspection Systems With Dealer-FX Platform

Hunter Engineering Co. has integrated Dealer-FX Group Inc.’s One Platform technology into its autonomous inspection equipment.

News The Group Offers Exclusive Live-Stream Training Sessions

The Automotive Parts Services Group (The Group) is offering access to monthly high-definition (HD) broadcasts covering current and emerging topics and trends in the auto care industry.

News Aug. 23 Is Deadline for 2019 Automotive Communications Awards

The deadline to enter the Women in Auto Care 2019 Automotive Communications Awards program is Aug. 23.

Goodyear develops new materials as part of its focus on sustainable sourcing.
News Goodyear Believes in Corporate Responsibility Goals

Goodyear Tire & Rubber Co. has been releasing an annual report on corporate responsibility performance for 23 years. But 2018's 23rd edition is special, because it features four new strategic focus areas.

Alexis Garcin has spent 17 years at Michelin, and will relocate from France to the U.S. to lead the company's North American tire business.
News Michelin Names a New Leader for North America

After 18 months as the leader of Michelin North America Inc., Scott Clark has been promoted and is turning over the top job as chairman and president over to Alexis Garcin, a 17-year Michelin veteran.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!