Ford’s Wholesale Parts Program Offers New Rewards and Benefits

Posted on April 19, 2019

Ford Motor Co. is adding a new level of rewards to its Ford Professional Service Network (PSN) wholesale parts program for independent repair facilities.

The PSN program sells the company’s Ford Parts, Motorcraft and Omnicraft brands.

The updated PSN program has a tiered membership structure, featuring a standard base program along with a new PSN Elite level of membership. Beginning January 1, loyal customers were eligible to become Ford PSN Elite members, gaining access to exclusive benefits, at no cost to the customer.

“Elite members will have access to so many more benefits that go beyond rewards – with incentives to help them, their employees and their businesses,” said John Hanighen, Ford global aftermarket business director.

PSN membership benefits include:

Purchase rewards: Members receive credit for their Ford, Motorcraft and Omnicraft purchases and the opportunity to earn rewards throughout the year.

Product rebates: PSN members can enjoy the benefit of paperless rebates in which proof of purchase is automated. Once registered for PSN, simply sign in to view and claim rebates.

Technical training: Members have free access to Ford’s exclusive learning management system that offers the ability to take and track individual courses on a variety of topics.

Resource library: Members are encouraged to use the program’s resource library, which contains everything from product flyers to training videos to current product news.

Business insights: Through the interactive dashboard, members have access to personalized reporting to stay informed of current trends and review past performance.

Marketing materials: As a thank-you, PSN Elite members will receive a complimentary welcome kit as well as gifts throughout the year.

New elite-level benefits: Elite members will have access to discounts and offers to help improve their bottom line and grow their business, such as Ford diagnostic software and hardware, in-shop marketing, as well as shop training and technical resources.

“We regularly speak with our independent repair facility customers to learn more about their business, challenges, expectations and support needs. As part of our ongoing efforts to tailor our program to address those issues, we wanted to find more ways to say ‘thanks’ for our customers’ loyalty to Ford, Motorcraft and Omnicraft parts,” says Reed Van Tiem, Ford PSN marketing manager.

“We are thrilled to offer even more exciting and valuable rewards to come from the Ford Professional Service Network.”

There is no cost for membership in the Ford PSN. To be eligible for rewards, parts must be purchased directly from a Ford or Lincoln Dealership or a Ford Authorized Motorcraft distributor.

Related Topics: suppliers, undercar parts, underhood parts

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