Falken Tire Corp. has expanded its dealer education program, Falken Academy, with sessions dedicated to commercial tires. The Falken Commercial Tire Academy incorporates lessons on products, quality assurance, plus sales and marketing.
The day-and-a-half-long session gave Falken commercial tire dealers more exposure to the brand's products, and also allowed them to provide the company with feedback related to the commercial truck and bus tire market.
The training session featured a hands-on alignment exercise led by Mike Beckett of MD Alignment Services Inc.
“It’s important — as a partner to our dealers — that Falken continually provides a platform to exchange information on topics that improve business relations at the fleet level and shares real-world experiences where tire maintenance and best practices are applied,” says Bob Klimm, director of commercial tire sales for Falken. “We were glad to have such a good turnout with strong participation from many key Falken dealers.”
“From a product planning perspective, the feedback we were able to capture during the Falken Academy has been invaluable,” sasy Raul Garcia, product planner for commercial truck and bus tires. “I look forward to applying those inputs to enhance upcoming development efforts.”